His other potential customers come from a joint venture with a couple of jewelry stores. He simply obtains customer addresses from a few jewelry store owners and mails catalog out. In return, jewelry store owners get mentioned in his catalog and their websites are listed. No revenue is shared.

So you can see that majority of his traffic and sales are from simple offline marketing because there aren't many people searching for his product directly from their computers. He has to place a catalog in their hands to get customers.

It's really that simple for him. Just imagine if you have a #1 listing in google for a high demand keyword. Tons of traffic to your site, and your simple job is to presell customer and close sale!

They are not a god or some sort of deity. They are a search engine--that's all.

And even though I've already said it in several different articles, I'm going to say it again. All of that money you're spending on search engine optimization, so that you can play in Google's sandbox is going to be all for naught.

Because other websites that haven't done any search engine optimization whatsoever are already starting to rank ahead of you in Google's results pages.

Yet, you keep spending your money, and beating your brains out trying to figure out Google's algorithms. And just when you think you've got it figured out, Google decides to take its ball and go home. Zombies, wake up! You're playing a game you can't win!

Didn't November 16, 2003 teach you anything? It's never wise to put all of your eggs into one search engine basket. I mean, forget about "Florida Update." What if by some strange chance, Google goes offline for a day--for a week?

Think it can't happen? Think again. Nobody thought last summers crippling east coast blackout could ever happen either, but it did happen, and it turned about to be biggest blackout in recent U.S. history.

Nothing and no one is infallible. So, zombies, wake up and do yourself a favor. Do smart thing, and develop other ways to promote your website.

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Visit his website at: http://www.lets-make-money.net