If you are completely happy with where you and your business currently are then you can stop here. If growth and change aren’t something you have any interest in, there is no need for you to read any further. I’m serious. You can move on.
But if you do think there are new opportunities to explore, if you do think that there are ways to improve your results, then read on. I’m going to show you how scheduling a new meeting periodically can help make that happen.
That’s right, a meeting.
The Idea Meeting
An idea meeting is a meeting that exists to create, stimulate, encourage and honor ideas. Its entire purpose is to identify and consider new ideas. It is based on
concept that ideas are
seeds of all growth and that without growth, organizations will fail to reach their potential.
You’ve likely been in versions of an idea meeting. You’ve called them problem solving meetings. A problem has been identified and a group gets together to brainstorm possible solutions to
problem. Ideas are generated, possible solutions considered, and hopefully this effort leads to a solved problem.
Problem solving meetings are important and valuable, and while they share some lineage with an idea meeting, they aren’t
same. You see, problem solving meetings are reactive, but idea meetings are proactive.
Where Do They Work?
Idea meetings can work in any sort of organization from
multi-national Fortune 500 mega-firm to a two person company. They will work in marketing, manufacturing, product teams, projects teams, finance and HR. They will work in civic organizations and church groups. Anyplace where people understand and care about
goals of
organization, idea meetings can be extremely valuable.
The Format
The format of an idea meeting can change based on
number of people in attendance and
specific focus. Sometimes you might want to generate ideas related to one specific objective or strategy. Other times you might want
meeting to be completely open. In either case, let people know about
idea meeting at least a couple of days ahead of time. Suggest that they be thinking about their ideas and writing them down to share in
meeting.