Setting You Sails - The Mission Statement

Written by Peter Wellington


Web Power - Mission Statement:

We are dedicated to enabling web entrepreneurs to maximise their revenue by providing high quality, online learning information.

Setting Your Sails

Where are you going and how are you going to get there are two very valid questions that any self respecting entrepreneur should seek to answer.

One question that many fail to address is, "why are we going there inrepparttar first place?"

According to Johnson and Scholes, "Exploring Corporate Strategy", an organisation's ethos should be encompassed inrepparttar 106518 mission statement. The mission statement, when crafted with care, will become an umbrella for all company goals, objectives and activities.

The mission statement will help clarifyrepparttar 106519 reason forrepparttar 106520 existence ofrepparttar 106521 organisation. From it comesrepparttar 106522 answer to "why are we here?" Not only that, but executives, employees and customers will have an idea ofrepparttar 106523 nature ofrepparttar 106524 organisation.

Clarke-Hill and Glaister (1992) observed, `A mission statement is not designed to express concrete ends, but to provide motivation, general direction, an image and a philosophy to guiderepparttar 106525 enterprise'. Moreover mission should revealrepparttar 106526 organization's self-concepts, its principal or service andrepparttar 106527 primary customer need thatrepparttar 106528 firm wishes to satisfy.

5bucks

Written by johncookle


5 bucks and you can have your own business check here

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