Web Power - Mission Statement:We are dedicated to enabling web entrepreneurs to maximise their revenue by providing high quality, online learning information.
Setting Your Sails
Where are you going and how are you going to get there are two very valid questions that any self respecting entrepreneur should seek to answer.
One question that many fail to address is, "why are we going there in
first place?"
According to Johnson and Scholes, "Exploring Corporate Strategy", an organisation's ethos should be encompassed in mission statement. The mission statement, when crafted with care, will become an umbrella for all company goals, objectives and activities.
The mission statement will help clarify reason for existence of organisation. From it comes answer to "why are we here?" Not only that, but executives, employees and customers will have an idea of nature of organisation.
Clarke-Hill and Glaister (1992) observed, `A mission statement is not designed to express concrete ends, but to provide motivation, general direction, an image and a philosophy to guide enterprise'. Moreover mission should reveal organization's self-concepts, its principal or service and primary customer need that firm wishes to satisfy.
