Your Mission Statement Should . . .

express your organization's purpose in a way that inspires support and ongoing commitment

motivate those who are connected to organization

be articulated in a way that is convincing and easy to grasp

use proactive verbs to describe what you do

be free of jargon

be short enough so that anyone connected to organization can readily repeat it

Components of an effective mission statement include:

The nature of organization and what it is about. The values and beliefs which guide organization's activities The direction organization wants to go.

Now Over To You:

Before you go ahead and set your goals for next few months, (short term) or for next 12 months, (long term), when considering an Internet or IT based enterprise), draft your mission statement. Keep it short and pithy. Use ours as a guide. In broad terms it states what we intend to do and how we are going to do it.

Web Power:- subscribe@bigpot.co.uk