Selling Your Jewelry Creations OnlineWritten by Lee Dobbins
Selling your jewelry creations online requires different skills and supplies then selling at shows or on consignment. You’ll need to develop good computer and digital photography skills as well as set up a shipping area and buy shipping supplies. Jewelry is a very visual product to sell - potential customers need high quality photographs that display piece in detail as if they were holding it in their own hands. A good quality digital camera with zoom capabilities is essential for taking photos of jewelry. Unfortunately, just buying a good camera probably isn’t going to be enough to make your photos stand out. You’ll also need good lighting and a light box for photos to come out their best. You can buy professional lights and a light box or go homemade route. I use a clear plastic storage box as light box and set up adjustable plant lights on sides and top - all these materials can be found at Walmart or any discount store. To take photos, set box on it’s side with open end facing you, set jewelry inside box and take photo. The clear plastic will diffuse lights to prevent glare and make your photos more clear. Once you have taken your photos, you will need to upload them to your online selling venue. There are 3 ways to sell online - having your own web page, selling in an online mall, and selling at an online auction. Having your own web page requires a bit more skill as you will need to write code for page yourself, hire someone to do it or buy a package that helps you do this. Selling in online malls and auctions is usually a bit easier as you can post your information on a form that is uploaded and you don’t need to know much about html coding. Personally, I have found that selling at an online mall is best way to go - auctions are overcrowded with jewelry of all types and it is extremely difficult to get any qualified traffic to your own website without spending a fortune.
| | Website visitors for your business - Building strong website traffic.Written by Peter Jordaan
It is worth looking at some values and strengths of a few technical and promotional elements of your website that will help you to lay a foundation in building profitable online success. Once you have decided on your market and have chosen a relevant domain name for your online business, you need simple and effective tools and methods to put and keep your business on a profitable track. Ideally you will want to make use of easy-to-use methods that keeps visitors coming to your website. Lets look at a few practical ideas.When a visitor comes to your website you have to get their follow-up information by collecting their email address. It is important to ‘enable’ your web site to automatically deliver quality content such as a newsletter to visitors and allow you to follow up with extra information when necessary. Top marketers agree that this forms a large percentage of their online success. How do you do this? You create forms on your web pages, giving visitors chance to subscribe to your opt-in list, newsletter or report and allows you to introduce your service by offering something valuable in order to build relationship. Using autoresponders to follow-up is a totally free method that is an essential element to implementing. All you need to do is integrate autoresponder into your web site via a form so that you can pre-load it with your newsletters. You may say that you’re not a writer, but what do you know about your industry? Write it down and put it into an informative newsletter. Subscribers can now begin to see you as an expert on subject and look to you for solutions that your business is already offering. Once your newsletter is up and running, you can use these very same tips and ideas you share with your subscribers and also write a weekly article about your product or service, and then submit it to ezines online. This is very easy to do and will have great response for your business. There are tens of thousands of ezine publishers online that needs good content, and will give you valuable exposure for your business. You will have many sites linking to your site and people will be able to read what your business is about and visit your website. Then they will also be able to subscribe to your newsletter which provides even more information about your product or service. Each article has got a resource box at bottom which allows visitors to visit your web site. Write your 4 to 6 line resource box by viewing some samples online and composing your own. Finding details of ezine publishers can quite easily be done through looking up in search engines.
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