Along with your photos, you will need to provide an excellent description of your jewelry. I suggest you take 3 photos of piece and then write a paragraph description on piece listing materials used size and any outstanding features. Don’t be afraid to be creative in your description!

The final phase to selling jewelry online is collecting money and shipping product. You need to decide what form of payment you will accept. Will you take credit cards or only accept credit through Paypal? Personal checks, or only money orders? I love Paypal as it is so quick and easy but there are fees associated with it. Many of my customers pay with personal check and I have never had a problem in 6 years of doing business online.

Once you receive payment, you can ship out jewelry! This is your opportunity to make a good impression and gain a repeat customer. To make shipping easier, it’s a good idea to setup a shipping station which includes a table to package and wrap on, all your packing material, tape, boxes and mailers, your return address stickers and any promotional items you like to put in package.

I like to package my jewelry in gold foil boxes and ship those inside a bubble mailer. The boxes are only about 20 cents if you buy them in bulk and they look so nice to customer when they open their package. Also, have some promotional cards, business cards, pens or discount certificates made up and include those with your URL so customer can come back and buy more!

Lee Dobbins is a jewelry designer and writer for Artisan-Jewelry-Online.com where you can read more about making your own jewelry

Let’s go a step further and look at newspaper classifieds. By using little snippets of ideas from your newsletters and articles, you can come up with short eye catching promotional messages to use in newspaper classifieds. There are newspaper companies that offer state wide and nation wide advertising in their papers, often covering readership in excess of 2 to 3 million. By placing 10-15 word tiny classified ads all over globe can dramatically increase your website traffic. A big mistake people make when doing this is to try and make sales directly from their ads instead of just generating leads for later follow-up. You would want to get your leads to your web site first from where they can subscribe to your automated content.

Lastly lets consider eye opener an affiliate program can have for your business. With right product or service it is by far hottest way of building your business and customer base. Submit your program to affiliate directories across web. You’ll have affiliates making sales for you and not paying a cent in advertising until you’ve made sale! Your advertising will be covered by your affiliates, and you can concentrate on providing customer service and continue follow-up with your increasing customer base through newsletter delivery and other product offers.

By becoming familiar with how important it is to stay relevant when implementing these factors will benefit your business and you will find that you’ll be achieving better results.