As a Realtor, How Do I Attract Listings?By Barrett Niehus http://www.realtysoftware.org
Have you ever noticed that despite
massive number of Realtors in your area, only a hand full are making a fortune selling real estate? Regardless of who these realtors work for; GMAC, Century 21, REMax, they are extremely successful where others in their office are barely scraping by. What is secret to their success? First and foremost, it is their approach to marketing themselves and their customers.
So what techniques do they use to attract listings? Well, while rest of us are placing door hangers and mailing out notepads, these super sales people have perfected marketing techniques that attract motivated buyers and sellers, and motivate them to take action. An example of one of strategies that best seller in my city uses is as follows:
1) Specialize: Despite policy of never turning down a listing or qualified candidate, focus on specializing on type of property that will best suit your performance goals. For person in my area, single family attached homes provide greatest return on investment and are turning over fastest. This is where she is really making her money.
2) Geographic Specialization: When a person decides to sell his/her house, they will find a realtor either through referral, recognition of a local representative, or through yellow/white pages and internet. By focusing your promotional efforts on a specific geography, you can increase your market presence so that you are first phone call if a target client decides to sell their property, as well as first on list if they ask a neighbor for referral. In addition, if you specialize in a specific area, people will recognize your name and be more inclined to trust you with their listing and to negotiate their deal.
