Continued from page 1
3) Grow and harvest your area of geographic specialization: Focus your marketing message on area of geographic specialization that you have chosen. If your area has a high rate of property turnover, then you will do very well. The most successful realtor in my area papers my door with her picture every Monday afternoon. In addition, she includes a list of properties in my neighborhood that are listed or for sale. Looking at sales price of other properties is a good motivator for me to list my own home and take advantage of capital gains.
4) Create a continual presence: Once you have chosen type of property to specialize in, and neighborhoods to cultivate listings, begin promoting. As a marketing manager, I am a big fan of postcards that are sent to target clients on a weekly basis. Generally, it will take about fifteen pieces of promotion before a client will remember your name, but when they decide to list, you will be first phone call.
The overall goal is to attract as many viable listings as possible. Regardless of who eventually buys property, as listing agent, you get to take advantage of commission. By focusing your time on marketing yourself to your most promising targets, you will save time and increase your listings substantially.
+++++++++++++++
Barrett Niehus is a Marketing Manager for IP Ware Residential Real Estate Investment Software http://www.realtysoftware.org for Realtors and real estate investors.