A client asked me, "At what point do you change your Web site when not making enough sales?" My answer? Within a month or so because as long as your ad copy is weak, those weak sales numbers will continue. My Web master says "It depends on how much traffic you're getting. If you are getting a lot of traffic but no sales, you should change it a lot sooner."

Your coach is number three on Google and 35 other search engines. While my site's hits are high, I noticed a less than 1% conversion rate for one top eBook. The culprit? My sales letter for that book.

Ways to Reach your Web Sales Dream

Test your Web site headlines and home page content to be sure your sales message is strong. Use a casual marketing survey. Send different Web site parts such as each headline that takes visitor to sales letter or sales letter itself to your friends, business associates, other writers, and editors.

Say, Dear friends and Associates, "I need your brain." My Web site is not selling "Quadruple your Online Sales Within Four Months with Free Articles" as well as I want. Will you rate each of these parts?

1) Home page and sales letter headlines. Includes four or five varieties of one headline. Ask your associates which headlines convince them to look further or buy your product or service. To make things simple ask them to vote from 1-5.

This explosion has in part, been fueled by entrepreneurs that have "day jobs." Internet marketing and online business, "on side" is commonplace with today's "day job" work force. The online business explosion is also due to myriad of opportunities available, tools available and all of knowledge right at our mouse tips. Another driver is whole notion of continuous learning. These same entrepreneurs from all walks of life realize that learning internet, learning marketing, learning about tools and information at hand is a continuous learning experience. That is, if they want to be a player and do things right. New methods, new tools, new information are emerging daily. Staying on top of latest trends is just as important as learning a fundamental base.

Internet marketing and having an online business can be done part time and appear as if it is full time. These part-timers can have that full-time business, "on side." In virtual world, behind scenes operations are numerous and by definition do not have to be viewed as part time. The key is to use a full time, automated system that pays proper amount of attention to prospects and customers.

The number one reason people don't buy immediately from an online business or website is that they don't see value right away. Sometimes value is there but casual browser misses it. What is needed is an automatic system that can contact browser again and again to communicate marketing message, its benefits and most importantly its ultimate value. This automatic system gives marketer full time attention necessary to sell online. One way to do this is with an autoresponder system.

An autoresponder is best described as a "fax on demand system for e-mail." It is an automatic email sender that sends your marketing and sales message to those expressing interest in what you offer. The exciting part is that it can continuously send follow up emails to prospects as frequently as you designate. If autoresponder is framed properly, your chances of getting an order increase with each message and/or each contact to a prospect. This is known as a sequential autoresponder and is basis of all automatic full time Internet marketing systems.

Once you get attention, interest and desire from your browser and they take action to sign up for something, you then respond to their request with more attention, on a regular, full time basis.