3) Benefits and features. Know that you need to answer question by your visitor, "What's in it for me?" From a working list of 5-10 benefits and 5-10 features, choose top few to include on your web site home page. Benefits are outcomes your buyers want after they use your product or service. Examples of benefits are: more consistent higher income, saving time and money, or creating a balanced life. Benefits sell, features explain or describe your product.

Features include phrases such as "5 steps to...," or "7 Sure-fire ways to ..." Once you know difference, then you can combine them to read something like this: "7 Sure-fire ways to increase profits from your eBook."

In your survey, ask your people which phrases convince you to buy?

Give people a finish line (some people call it a deadline) so you can gather this valuable information quickly. Offer a free report or eBook to anyone who takes time to respond. Give them all vital contact information in your signature file at bottom with links to your email to make it easy to contact you.

Bring those visitors back for more, applauding you and saying BRAVO! They will create a buzz about your great site, and send you many more visitors through word of mouth. These visitors are your personal 24/7 marketing team.

Another automatic step of internet marketing offering full time attention is one step autoresponder. "Send a blank e-mail to (xxxx@xxxx.com) to receive a free special report on (a subject designated by you)." This comes in real handy in an e-zine for instance. You can shorten ezine articles, (which internet browsers and readers prefer) by stating, "…for rest of this article send a blank email to xxxx2@xxx.com." This is a time message autoresponder. Your reader gets article in his or her email box and you get notified of someone with a particular interest (not to mention permission to market to subsequently).

We could spend all of our time here just on this one powerful, automatic, full time weapon, autoresponder, but there are other parts to your automatic, full time, attention giving, marketing system.

1. Pop Up Windows - one strategy that utilizes automation is exit pop up box. Be creative in message to try and snag a person that has already decided to leave your site. Use a free offer or reduced price or a bribe to get browser to take one more look, one more consideration and maybe even a purchase. After all when browser is leaving, you have lost sale. Pop Up boxes try one more time to snag their interest. Any sale from a last ditch effort is like a bonus to you. They were leaving anyway so be creative.

2. Free e-course - a variation of autoresponder emails, sent out on regular intervals can be called or marketed as an e-course. Remember, getting an interested party's email address is gold in world of internet marketing. These interested parties are more likely to buy from you, now or later, as you market to them over and over.

3. Check out http://www.Aweber.com for a recommended autoresponder. They offer Unlimited autoresponders, follow ups, email broadcasts, and even offer a free test drive. Some web hosting services and shopping cart systems also offer autoresponders.

4. Autoresponders, e-courses, follow up messages and pop up boxes can be set up to:

* Offer a free subscription to your ezine.

* Offer a sample or trial.

* Convert prospects to paying clients.

* Create loyal fans.

* Offer free special reports positioning you as an expert.

* Giving something of value away for free to keep interest.

All of above systems are your automated sales force. Because you do all work preparing and setting up, once they are unleashed, they do all work for you, automatically, 24/7. You go to your day job knowing your automatic sales force is hard at work.

The easiest, fastest and most cost effective way to increase your online business is to increase your follow up efforts. Anything set up automatically to do this is answer. Anything set up to offer full time attention is also answer; all while you are at your day job.