SE Optimization: Search Engine Optimization that Works in the Long-Term

Search Engine Optimization that Works in the Long-Term

Written by Hristo Hristov

Search engines are constantly tweaking their ranking algorithms and when that happens some pages lose their top ranking positions. One such event was repparttar

infamous Florida Update. Many pages were practically kicked-out of repparttar 127769

top 1000 pages for competitive keywords.

With recent updates, webmasters have been thinking that Google does not use PageRank because low PR pages can get very good rankings. Before that everyone was saying that PageRank was THE factor for top positions. Now, everyone is saying that keyword rich anchor text links from many different sites is repparttar 127770 key for repparttar 127771 top ranks.

All these recent events seem to indicate that search engine algorithms are totally unpredictable, right? Wrong!

All search engines are going in repparttar 127772 very same direction. The scientific literature related to information retrieval and recent search engine patents reveal repparttar 127773 not-so-distant future of search engine ranking algorithms.

Introducing Topic Specific Link Popularity

For repparttar 127774 last few years search engines relied on General Link Popularity to assess repparttar 127775 importance of every page. Relevancy was based on a combination of General Link Popularity (importance) and keyword matches on page and off page (anchor text of links for specificity).

General Link Popularity is measured by summing repparttar 127776 weight of ALL incoming links to a page. With General Link Popularity ANY link improved repparttar 127777 importance of a page. Webmasters started to buy high-PR links from totally unrelated sites. Pages were getting unrelated votes.

To combat this problem, Google implemented a Topic Specific Link Popularity algorithm. When a user specifies a query, Google determines repparttar 127778 importance of a page by repparttar 127779 Link Popularity it gets from RELATED to repparttar 127780 keywords pages.

A link from a page will give you considerable Topic Specific Link Popularity when:

1) repparttar 127781 page itself is optimized for your keywords

2) repparttar 127782 page has a high General Link Popularity (PageRank)

3) repparttar 127783 page is from a site owned by someone else (you can't vote for yourself)

From a search engine's point of view, implementing a Topic Specific Link Popularity algorithm is a very tough task when repparttar 127784 queries need to be answered in less than a second.

All you need to know is this: repparttar 127785 top ranked pages for competitive keywords are repparttar 127786 ones with repparttar 127787 highest Topic Specific Link Popularity.

You need links from pages that have high PageRank, are optimized for YOUR keywords and are owned by someone else.

How do you get these links?

1. Search for your keywords on Google and look at all pages that rank for your keywords. Seek links from these pages.

2. Reciprocal Links. Swap links with sites that can give you a link on a page optimized for your keywords. Look for pages with high PageRank that have your keywords in their title and in their incoming links. Reciprocal links work provided that they come from optimized for your keywords (related) pages.

3. Buy links from some of repparttar 127788 top ranked for your keywords pages.

4. DMOZ and Yahoo's directory usually have pages that are very well ranked for your keywords. You absolutely must get links from these pages. If you have a commercial site, don't hesitate and buy a link from Yahoo immediately. It is well worth repparttar 127789

$299.

Why valid HTML code is crucial to SEO

Written by Roseanne van Langenberg

Valid HTML code is crucial to search engine optimization

Copyright 2005 Marketing Defined. All Rights Reserved
Why valid HTML code is crucial to your web site's search engine optimization efforts and subsequent high rankings:
Many webmasters and newcomers to web page design overlook a crucial aspect of web site promotion: repparttar

validity of repparttar 127768

HTML code.
What is valid HTML code?
Most web pages are written in HTML.
As for every language, HTML has its own grammar, vocabulary and syntax, and each document written in HTML is supposed to follow these rules.
Like any language, HTML constantly changes. As HTML has become a relative complex language, it's very easy to make mistakes ... and we do know by now repparttar 127769

favorable weight repparttar 127770

new msn.com beta search engine places on proper coding practise ... see a recent article on msn.com coding requirements
HTML code that is not following repparttar 127771

official rules is called invalid HTML code. Why is valid HTML code important to search engine optimization and your whole marketing effort?
Search engines have to parse repparttar 127772

HTML code of your web site to find repparttar 127773

relevant content. If your HTML code contains errors, search engines might not be able to find repparttar 127774

content on repparttar 127775

page, and there ends your seo efforts and quest for high rankings of that page.
Search engine crawler programs obey HTML standards. They only can index your web site if it is compliant to repparttar 127776

HTML standard. If there's a mistake in your web page code, they might stop crawling your web site and they might lose what they've collected so far because of repparttar 127777

error.
Although most major search engines can deal with minor errors in HTML code, a single missing bracket in your HTML code can be repparttar 127778

reason your web page cannot be found in search engines.