Search Engine Optimization that Works in the Long-Term

Written by Hristo Hristov


Continued from page 1

5. Find out who links torepparttar top ranked pages for your keywords. Many of their links will not be topic specific, but many WILL be. Try to get links fromrepparttar 127769 related ones. A page is related when it has your keywords in its title, text etc.

6. Form a link exchange ring with some of your competitors. That's a brutally effective strategy. Basically, you link to your competitors from your main optimized page (usuallyrepparttar 127770 home page) and they link to you from their most optimized page! Such rings can dominaterepparttar 127771 top positions and will be very difficult to outrank (it is difficult to get that amount of topic specific links). The caveat here is thatrepparttar 127772 link exchange is onrepparttar 127773 main page and is not buried somewhere deep.

One more very important tip.

Increaserepparttar 127774 relevancy ofrepparttar 127775 page that links to you by using your keywords inrepparttar 127776 anchor text andrepparttar 127777 description of your site! Yes, having keywords inrepparttar 127778 links pointing to your page increase your rankings not only by associatingrepparttar 127779 keywords with your page but also by increasingrepparttar 127780 relevancy ofrepparttar 127781 page that gives yourepparttar 127782 link! That'srepparttar 127783 reason SEOs think anchor text isrepparttar 127784 most important factor. It is NOT. You can get a monstrous ranking boost from a link that does not use your keywords inrepparttar 127785 anchor text provided thatrepparttar 127786 page has high PageRank and is optimized for your keywords (an example would be a DMOZ listing).

What about getting unrelated links?

Let's say you buy a high PR unrelated link. The page that links to you does not have your keywords inrepparttar 127787 title and text. The only factor that makesrepparttar 127788 link relevant to your keywords isrepparttar 127789 anchor text to your site and your description. You'll still get some benefit but that's nothing compared to a link from an optimized for your keywords page.

Your site can't get into Google's top 1000 results?

If your site lacks Topic Specific Links, it may get filtered out fromrepparttar 127790 results even if it has a good amount of PageRank (from non-related or affiliated sites). You need some threshold amount of Topic Specific Link Popularity to get intorepparttar 127791 top 1000 pages for very competitive keywords.

Two Final Points

1. Only one link per site can give you a Topic Specific ranking boost. Look for a link fromrepparttar 127792 most optimized for your keywords page.

2. If you find a page that ranks well for your keywords, go forrepparttar 127793 link EVEN if that page has a lot of links on it.

To recap:repparttar 127794 more optimized a page is for your keywords (measured by PageRank and keywords found on-page and off-page)repparttar 127795 more Topic Specific Link Popularity Boost you will get from a link.

Topic Specific Link Popularity is and will berepparttar 127796 key for top rankings. Anchor text plays a major role but it is not THE factor. PageRank is still very important especiallyrepparttar 127797 PageRank ofrepparttar 127798 pages that link to you.

Hristo Hristov, owner of the Search Engine Optimization Guide




Why valid HTML code is crucial to SEO

Written by Roseanne van Langenberg


Continued from page 1
If you don't close some tags properly, or if some important tags are missing, search engines might ignorerepparttar complete content of that page.
How can you checkrepparttar 127768 validity of your HTML code? Fortunately, there are free services that allow you to checkrepparttar 127769 validity of your HTML code.
The search engine optimization community's guideline HTML validator isrepparttar 127770 free W3C HTML Validator .
It is the service that checks HTML documents for conformance to W3C HTML and XHTML recommendations and other HTML standards.
To correctrepparttar 127771 errors outlined byrepparttar 127772 W3C validator enterrepparttar 127773 address of your web page atrepparttar 127774 Netmechanic in-valid HTML repair page where you haverepparttar 127775 option of automatically fixingrepparttar 127776 errors on that page. This Netmechanic resource does have a demo evaluation mode which enables self-application ofrepparttar 127777 referenced alterations.
Although not all HTML errors will cause problems for your search engine rankings, some of them can keep web spiders from indexing your web pages and spoil your search engine optimization efforts.
Valid HTML code makes it easier for search engine spiders to index your site so you should make sure that at leastrepparttar 127778 biggest mistakes in your HTML code are corrected.
.. run your web pages throughrepparttar 127779 W3C validator, makerepparttar 127780 recommended alterations andrepparttar 127781 new MSN.com beta search will love you ..repparttar 127782 MSN search engine places a high value on proper coding practise.
Entire article available at:
Marketing Defined:Valid HTML code crucial to SEO

This article may be reproduced in its entirety, with no alterations. The resource boxes, live URL's and Author Bio must be included.



Roseanne van Langenberg is a Marketing Consultant and Publisher from Melbourne, Australia. Her articles on legitimate SEO and Web Marketing techniques are at the http://MarketingDefined.com/blog/


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