Search Engine Optimization is a type of pull marketing that uses keywords to boost your search engine rank. What's pull marketing? It's what you might call passive, or viral marketing, where instead of aggressively seeking out your customer, you position yourself someplace where they can find you. The most likely place where you might be found is first place they'll look: search engine listings. You know: Google, Yahoo, Dogpile... those guys! But how do you jockey for best placement? Read on for some helpful tips and tricks.

1. Optimize Your Articles

Article marketing is one of newest and hottest ways to boost your search engine rank. To check out SEO article marketing in action, go to Ezinearticles.com. Sign up as a member, and start writing and submitting articles that other web marketers will "receive" via an RSS article feed, and promote on their own websites. With every article you write, a link to your personal website is included.

Why does this work to boost your search engine rank? Well, if you add keywords to your web article titles and text, people who type those same keywords into search engines will find your articles before they locate those of another person who wrote about same topic but didn't use popular keywords.

For prime search engine optimization, your article headline should include keywords in BEGINNING (the first 2-4 words- not at end.) You can find out which keywords are most often typed into Google and other search engines by entering each keyword into Overture Keyword Selector Tool. Want to know more? Paste in link below for a crash-course in Keyword Article Writing.

http://www.ezinearticles.com/?Keyword-Article-Writing:-the-Key-to-Your-Success!&id=21236

2. Optimize Your Website

Not everyone knows about advantages to making your website keyword-rich. But if YOU know, then that means you're one-up on next person! So many folks use copy/paste web design programs, paying no mind to title and header creation. As a result, their websites may look pretty, but they're not primed for top of search index. When designing yours, incorporate most frequently used keywords into HTML title tags. If you do this, web crawlers will be able to 'find' you through your keywords and secure you a pretty sweet location in search engine rankings.

Would you like to get your new or existing Internet business moving nearly at speed of light? Do you know what is required to get your business noticed and how to build your personal credibility fast, making clients secure enough to purchase from you over Internet?

The Simple Answer

The primary answer is putting potential clients in a comfort zone relative to your product quality and your reputation as an authority in your marketing niche.

One Solution

Market it on television. There are many ways to do this, such as Infomercials, guest appearances on talk shows like Oprah, short form (1 minute and under) TV commercials, long form (2 minutes up to 30 minute infomercials), and etc. Most online businesses can’t afford expense of these types of advertising or have products that target a specific niche that just doesn’t fit in above media methods.

The secret is to find a JV (Joint Venture) partner who is marketing on TV, targeting your product niche, and interested in your product offering. One example is national cable television show “The Screen Savers,” (replaced by “Attack of The Show”). If you have a new or dynamic computer related product, such as hardware, software, or training materials (like “Little Professor” series), you could get tremendous exposure by presenting your product on their show. Again, cost is often an obstacle, though some . There are ways around this problem.