How do you make your website known? How do you make yours stand out among millions of others? You can spend lots of money on advertisement, but that will not work if you don’t have money to spare on advertising. So what do you do? Make search engines work for you, that’s what!

Google, Yahoo, MSN, Lycos, Altavista - you want to be at top of their results list. The higher your site is in a search results page, better chances that it will be visited.

The science behind making your site a popular search result is called Search Engine Optimization (SEO). Don’t worry, though - even if SEO is referred to as a science, it is not all that complicated.

You just need to take note of a few things, and before you know it, your site will have more visitors than you could ever dream of.

Here are five tips to ensure that your site would be a favorite of search engines all around cyber world.

1. Give importance to substance over appearance.

Do you want to share your knowledge on a subject that you have authority on? Do you want to sell products? Do you want to build an online shrine for your favorite actress? Whatever topic you have chosen for your website, make sure that you are able to give useful information on it.

Search engines work by scanning sites for keywords. They search text and completely ignore everything else. So if you have made your site rich in colors, don’t forget to make it rich in content as well.

After all, a beautiful layout can make people look, but relevant content is what will make them stay. Remember, in this day and age: content is king!

2. Know your topic well

Only professional URL tracking tools can show you real picture about your online business. And those who do not want to see real picture, venture their business to a great risk of losing everything.

HOW TRACKING WORKS.

Nothing difficult at all. You create a special link and put it inside your copy, mailing message, autoresponder letter, pop-up window, web page - anywhere you wish. Your URL gets special 'counter' that is activated every time someone clicks your link. When you know statistic information about clicks on any of your links, you see response that your business gets with clients, subscribers and web site visitors.

A simple example will show how URL tracking can help you to qualify motivation for your products among subscribers. Let's say you have 3,000 subscribers in your car driving tips course. Using URL statistics you can see how much clients exactly are ready for special action with your web site.

You write email letter to your subscribers, saying: "bla-bla-bla. You are my subscribers. I have terrific car related offers to you."

Then you place several trackable links with text:

"...Click this link if you want to get discounts for car wash: http://www.YourWebSite.com/link1

Click this link if you want to get car insurance: http://www.YourWebSite.com/link2

Click here if you do not have a car and want to get loan for car purchase: http://www.YourWebSite.com/link3 ..."

This example is simplified, but you can get idea. People will click on particular links if they like any particular offer. And you just look at statistics for number of clicks on each link and know:

1. How many people from your list have a car (link 1 + link 2)

2. How many people from your list do not have a car (link 3)