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4. How many people from your list need new car insurances (link 2)
5. How many people from your list ignored all your offers (3,000 - link 1 - link 2 - link 3)
This info is very useful. Maybe after such a test you will find out that 2,600 out of "your" 3,000 subscribers did not click any of links at all. Then you should think it over: maybe you do not have a car targeted traffic.
That was an example of URL tracking aimed at qualifying subscribers into different groups by their interest. But tracking can give more useful info about your online business.
You can check what type of your ad copy is more effective with a simple URL testing technique. Write two ad copies that will differ in some copywriting elements. Put two different links in these copies. Track both links and you will immediately know what ad copy works better. No hypothetical suggestions, only real facts.
The technique is universal: you can test different variants of texts, offers, products and services and see what works and what not. This technique is called split testing in Internet marketing. You make several variants (i.e. split you offer into several testing variants) and see what variant gets better response. Then you choose that variant that works better and stick with it, do more and more split testing to get a better and better effect from your web site.
Now that you know benefits of using URL tracking, you should know what features professional URL tracking tools should have.
PROFESSIONAL URL TRACKING TOOL SHOULD HAVE THESE FEATURES:
- you can create and test as many URLs as you wish;
- you can make two types of links: HTML and TXT links;
- you must be able to edit your URLs;
- you must be able to track link statistics to see: when link was clicked, how many times it was clicked, how many unique clicks were made, etc.
URL tracking does not bring you traffic, but it shows most truthful picture about what traffic you get to web site. This is a very important tool: it is always better to dodge troubles in advance then to face problems all of a sudden.
Nickolay Bokhonok - CEO And Owner Of DesktopMoney LTD. Inventor of Internet marketing software and scripts. Successful Internet entrepreneur. Learn more about web site traffic building strategies, tips and tools at http://www.FreeTrafficSystem.com Free Traffic System - Your Web Site Traffic Doctor.