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----------------- "Hey, Sherry, just what
hey is goin' on in
SE world, anyways??"
I read that Go.com had gone bust, GoTo.com has increased its fees, search engines are dropping affiliate programs, reducing payouts and shedding staff, pay-per-click engines are increasing in number, portals are increasing admission fees, more and more web pages are being ruthlessly dumped by
majors - and yet, thousands - hundreds of thousands - of web pages are added to SEs daily... What's happening?
"Well, dear, it's obvious, isn't it?", when I voiced my thoughts. She-Who-Must-Be-Obeyed turns her chair around, and settles back, and once again, she had that Cheshire cat smile I know so well...
Sherry looks at me, "We know that searching has a lot to do with using appropriate search terms...but, with all
junk around, it's still difficult to get a quality result from a search."
"Sooo," I says, "start using portals and vortals more...hey, Yahoo is
biggest portal, after all!"
"Agreed...and many of
majors are developing relationships or partnerships with many of those specialized areas." She pauses, "But that's not enough...I saw one report just recently which asserted that 7 million pages are added to
web everyday!" Whew, that's a lotta bandwidth, no matter which way you cut it.
"Sooo...as I just said, where's it all headin', huh?"
"Well, out've all this Dot Bomb stuff, two things we know fer sure: advertisers/investors are closing their pocketbooks and, to paraphrase Jacob Nielsen (read more about about Jacob Nielsen at http://www.useit.com), an economy without money is unsustainable...and that's obvious when you think about it." Sherry was chewing at her lip again, and staring off into space. I wait patiently...again
At last, she said softly, "Well, dear, we know that
SEs are downsizing - all part of reducing costs of course - and they're continuing to prune their databases of junk." I nod my head, a trifle impatiently, but she pays no heed.
"Look," she continues,"s'pose you're a BIG SE" - pointing at me now - "you've gotta make money, you've gotten rid of lots of useless pages and websites, but there's still zillions waiting to come on, investors are leery and weary...what do you do?"
Hmmm...too many pages, dump them...more submissions...growing volumes...falling revenues...gotta make money...gotta make BIG money...
"Hmmm, well, maybe I guess I could be more selective about websites (Sherry nods,"Yes, yes, they're doing that!") that I allow into
database...make
procedure more difficult...keep out
trash...that'd help to keep m'costs down..."
Sherry's smiling now, so I go on. "S'pose I could join
pay-per-click band-wagon, also, start making more money that way - GoTo.com has raised its rates y'know, with no real loss, I hear ("Now you're talking," Sherry nods again, vigorously, "any search engine that matters could well go that way.").
Emboldened now, I swept on further, "Hey, mebbe I could experiment more with fees into
directory side of things, y'know...mebbe even a structure of fees...now that'll deter anybody with hundreds of doorway pages and all those spammers...hey, I'll dump those doorways/gateways anyway, right?" ("The big portals already levy fees...and with no guarantees, too!")