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I screw up my face...this is hard work, y'know..."OK, that's it...waddya think, huh?"
"Aren't you forgetting something, dear?" Now it's my turn to chew my lip, "OK...no more guessin' games...shoot!"
"Well, dear heart, what about all those other hundreds of millions of web pages that are just up there as freebies?" And, she waves her hand vaguely inna air, as though pointing to "up". OK, fine, thinks I, people have been publishing all sorts of web pages for years, technical, personal, informational, educational, etc etc...so that's
web, right?...information online...accessible, available, open, free...so what's she driving at...?
"Sooooo....yer sayin' then, that..." I tried to sound like I knew
answer as I peered at her, over my tented fingertips...
"Look...," Sherry leaned forward and practically speared my knee with her pointed finger,"when was
last time you went to K-mart, Coles, Wal-Mart or whatever, and found your neighbor sitting there trying to show you his personal photos, or interest you in his fly-fishing hobby, or sprout on about some other topic...albeit interesting?" I rubbed my knee, looking for blood.
"Huh...that's stoopid, y'know it...the real world doesn't work like that!" I moved my legs outta
way as I said that. ;-((
"Exactly! Yet, if he was there, he'd be taking up real-estate...at a price. At a very hefty price, I might add! Riiight?" I nod slowly...but I hadda agree, it made sense. I opened my mouth again, but she was off t'the races now...
"And...if he wasn't paying anything for
pleasure of sitting there, just how long would it take for management to ask him politely to leave? Go to some other store that will allow a free lunch, or go to a warehouse where they hold flea-markets, hmmm?"
I frowned at that, "Now, jest a minute, that's bricks-and-mortars world, real concrete y'know...not some electronic sparkles on a hard drive somewhere!" Sherry shakes her head, "So, when did hard drives suddenly become free, eh? Or computers? Or land lines, microwave transmitters, operating systems, programmers...you want me to go on?" I look at her, very hard now.
"So, yer sayin' then that
free lunch is over? Everybody pays?"
"You got it!" She goes on, "Look, three years ago, pay-per-click was unheard of...now look at GoTo and a lot of others!" Now, just so that I got it, real clear-like, "So, you reckon that anybody - business and personal - with a web page will soon hafta pay for
pleasure of inclusion in a directory or SE?"
Sherry nods and shrugs, "Maybe not directly for starters, and there'll be different fee structures...and, there may be some institutions that still continue to offer free services - some of
smaller players, I guess - but in business, you get what you pay for...every time. And search engines are in
business of 'selling' search results, make no mistake!"
She spins her chair back to her desk, "One way or another,
search engines have got to make
whole schmozzle work better...and make a profit." And as
click of
mouse continues, "So've we!"
The party's over...now we gotta get serious, I guess...sheesh, and I was havin' soooo much fun, too!
I couldn't resist a closing shot, "Sooooo, I reckon Doomsday Bomb for some of
SE Dotcoms ain't gonna happen after all, huh...huh?"
Without missing a click, "More like a Boomsday a-comin' for
SEs, dear heart...more like a Boomsday!"
