Sales Letters And The Cost Of Integrity

Written by Ginger Geracitano

Sales Letters And The Cost Of Integrity Written by Ginger Geracitano

Agonizing, isn't it? The entire process of deciding on which words to use when presenting your product or service to potential clients is probablyrepparttar most critical process that any business owner faces. Althoughrepparttar 127204 majority of my experience is based on offline efforts, I'm finding that sales strategies onrepparttar 127205 internet aren't much different. Why?

Simply put, to effectively sell anything, you must appeal to your prospect's emotions. Human nature doesn't distinguish between cyber space andrepparttar 127206 3D world! How Successful Can An Honest Salesperson Be?

I hate hype, and headlines that blow reality right outrepparttar 127207 window. Popular theories dictate that we model our own efforts after what has already proven to be successful.

Successful should, in this case, translate into actual sales made, resulting in satisfied customers. Just because you see a sales letter plastered all overrepparttar 127208 internet, does not make it successful! Some people would have you believe that marketing is a numbers game, you know... 'those withrepparttar 127209 most ad exposures win'.

If your sales letter isn't effective, it doesn't matter how many times it's exposed... it just fails that many more times!

Exaggerated claims and outrageous headlines may appeal to your prospect's emotions, but do they lead to satisfied customers?

You tell me. Do you thinkrepparttar 127210 person that boughtrepparttar 127211 product claiming to earn them $10,000 by next Tuesday was satisfied? Probably not.

So, how do we effectively write an honest sales letter? Some people will tell you that there's no place for honesty in advertising. I don't believe that's true today.

I believe that today's consumers are better educated, and more cautious about any purchase they make. I've found that not only is an honest approach effective, but I have no problem sleeping at night.

Simple Guidelines Of Writing An Effective Sales Letter, While Keeping Your Integrity In Tact: (*) Establish "NEED": Right offrepparttar 127212 bat, you need to make sure that your reader realizes that they have a need that you can fill. This is done most effectively by introducingrepparttar 127213 'need' in your headline. Don't assume your prospects are aware that they have this need! (*) Establish "TRUST": Before rushing right into how you can solve your prospect's need, tell them why they should trust you enough to continue reading your offer. How you do this depends onrepparttar 127214 method of delivery of your Sales Letter. A letter to your established customer base, or list subscribers may not concentrate as heavily on this point. Onrepparttar 127215 other hand,repparttar 127216 home page of your sales site, which is most likely to be visited by strangers would need to be stronger in this area. One way I establish trust, is by admitting a downfall or imperfection inrepparttar 127217 product. Backed up by an offsetting benefit that outweighsrepparttar 127218 defect will prove to your reader that you are indeed keeping their best interest in mind by NOT insulting their intelligence by assuming they won't noticerepparttar 127219 defect. Strengthen your endorsement by being honest. (*) Establish "YOUR BRAND": This is a topic that entire businesses have been built on, so to remain very basic forrepparttar 127220 purpose of this article, let me just put it to you this way; don't userepparttar 127221 words of another! Your own personal testimonial, outlining your own experience withrepparttar 127222 product or service will serve you much better inrepparttar 127223 long run, than

Online Networking Through Reciprocal Links

Written by Judy Cullins

Online Networking Through Reciprocal Links Judy Cullins c. 2003 All Rights Reserved.

What is Networking?

Networking can make you rich with wealth, referrals and sales. And much more, it can bring adventures, challenges, friends, relationships, and passion. Exchanging reciprocal links isrepparttar Online version of networking. Here's seven reasons for exchanging links.

Seven Reasons for Exchanging Links

1. When you exchange links with Web sites related to your topic (product or service), visitors who click your links will already be targeted and interested in your information and products.

2. It's free. Exchanging links is free. The only cost is to hire a computer, Web master, or virtual assistant to submitrepparttar 127203 links and uploadrepparttar 127204 links that other people send you. You could be paying for targeted visitors from pay-per-click search engines or ezine ads, but with reciprocal links, it's all free—and you develop great new relationships.

3. You'll increase your popularity because search engines notice links and will look at your numbers to list you Web site higher. You're also getting free targeted advertising.

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