You run a start-up business and money's tight.Even though you may not have loads of cash to play with, you don't have to settle for minuscule traffic counts!
Get
most for your advertising dollar by following these suggestions:
READY, SET, STOP!!!
Your web site is like a vehicle. It will take you where you want to go, provided everything is in good, working condition.
If your conversion ratio is low - in other words, if you don't convert browsers into buyers very often - your site needs a tune-up - BEFORE you flood it with visitors.
A few places, such as NetMechanic , will check
"nuts and bolts" of your site to ensure everything is correctly coded and loads quickly.Ideally, though, you want feedback from real people.
Luckily, there are lots of folks out there willing to lend a hand - no charge.
The benefits of this are twofold: you get a critique of your site AND a little free publicity to boot.
The I-HelpDesk discussion list offers subscribers
opportunity to submit for a free website review. Priority is given to those who've provided feedback on other sites, so sign-up, participate, and be patient; it's worth
wait.Another place to visit is SiteCritique . There's no fee to join their community and members can submit sites for a freebie review.GO FOR THE SURE THING
With a small advertising budget,
last thing you want to do is plunk down a big wad of cash on
chance you *might* get a good ROI (return on investment).
A smarter move is to invest in advertising that's guaranteed to generate results.
In my opinion, one of
safest bets is pay-per-click (PPC) advertising.
If you're unfamiliar with
term, PPC is normally used in reference to PPC search engines, and that's how I'll use it here. (FYI: if you look around, you can find PPC banner advertising, too)
Advertisers bid on search terms. The highest bidder wins
#1 position,
next highest #2, and so on.