Right-brained folks process randomly and holistically, are intuitive, subjective, and look at
whole, not parts. They rely on nonverbal means of communication such as gestures and expressions, and generally read it well. They’re likely to pay more attention to
tone of your voice and
gist of
communication rather than
meaning of
actual words used. P.S. Whether you’re left-brain dominant, or right-brain dominant, you can get into “whole brain thinking” when you develop your Emotional Intelligence. Then you have more options, more tools in
arsenal, so to speak.
Go here: http://www.ipn.at/ipn.asp?BHX to take a free online Brain Dominance Test.
1.TELL THEM WHAT TO DO, NOT HOW TO DO IT.
SAY: “Welcome aboard. Glad you’re my new Marketing Direction. I want so many new members this year we have to build an additional wing.” DO NOT SAY: “Welcome aboard. Glad you’re my new Marketing Director. I want a 25% increase in membership by November One and here’s how I want you to do it. A monthly newsletter, 2 more direct mails per month … “
2.DON’T BE OVERLY FASTIDIOUS ABOUT DETAILS, OR BELABOR POINTS, I.E., NO NEED TO DO THE I’S AND CROSS THE T’S..
SAY: “Set up a meeting for
4 of them – nice place, food, music … you know
drill.” DON’T SAY: “Set up a meeting for
4 of them. I want a catered box lunch. Make it low carb, tuna or chicken, no bread …“
SAY: “Order a new printer for yourself but don’t spend too much.” DO NOT SAY: “Order a new printer for yourself. Get a ProMax, $200 at
most. 5 features. Oh, and get it from Office Max. In fact, get it from Harry. Here’s his number.”
3.USE COLORFUL LANGUAGE, METAPHORS, HUMOR.
SAY: “Okay, team, we’re pitching to
MiniPro Co. on Friday. I want a killer presentation. No holds barred. All
bells and whistles.” DO NOT SAY: “We’re presenting a proposal to
MiniPro Co. on Friday. Bill, please pull all
figures from May of 2003. Mary, prepare a PowerPoint showing
trend over
last 6 months. Katerina, copy
exact format we used for …”
SAY: “How was it? Usual Dog and Pony Show.” DO NOT SAY: “How was it? The meeting was called to order promptly at 6 p.m. Harrison Borring presided…”
SAY: “Get that apartment filled up. I want that owner grinning from ear-to-ear. Stand naked on a street corner if you have to.” DO NOT SAY: “Get that apartment up to 80%. This is crucial to
…”
4.PAY MORE ATTENTION TO HOW YOU SAY IT THAN WHAT YOU SAY, I.E., TONE, RHYTHM AND PITCH OF VOICE.
SAY: “Mary, [pause, soften tone] that last report was great, but… There’s just one thing I’d add [raise tone, become enthusiastic] – more exciting language, more drama. Get ‘em on
edge of their seats! That beginning was dynamite. When you start Part II, make it smooooother [use hand gestures, smooth tone]. Now go after it! (clap hands, pop!) You’re
greatest!” DO NOT SAY: “There are some points I need to make about your last report. Starting on page 2, second paragraph, line 10, your logic here was faulty …”