"SENIORS" DOMINATE THE CONSUMER MARKETPLACEWritten by Gary Onks
There are now more Senior Consumers than Baby Boomers, Young Adult or Teenage consumers in marketplace.Seniors control 79% of America's Financial Assets. Seniors spend $14 BILLION on gifts for their grandkids alone! When you think of "senior citizens" do you think of Uncle Milty sitting in his flannel robe, watching endless reruns of Jeopardy and shouting answers at TV? WRONG. George W. Bush (the President) is a senior. So is Harrison Ford. Arnold Schwarzenegger is one and even Hillary Clinton is too. The fact is that every 7 seconds someone in America turns 50. That makes seniors fastest growing segment of population. What makes over 50 crowd so special is that they have money to spend ... and they're eager to spend it. On average, they have over 26% more disposable income than other consumers, making them most affluent consumer group in land.
| | Banner Design: What you MUST know and DO to Get the Clicks to Your Web SiteWritten by Colin Eyo
After a long day at work, Mark sits down at his computer desk to clear up some of his bills on web. Just as he is about to go offline, something catches his eye on top of web page. "You Can Make THOUSANDS of Dollars Online Today. FREE Info!" Curious, Mark moves his cursor cautiously over banner and thinks of all things that he could do with an extra couple hundred dollars. He then presses on two most powerful words in business world today... "Click Here!"Got Him. From a marketer's point of view this story ends on a happy note but in real world this is not always case. The average click through rate (CTR) for a web banner is 1-2% and even less for banners of poor design. The lower CTR of a banner, less traffic your site recieves. Without traffic you lose money on web. Are your banners designed as effectively as possible? Check and see for yourself. Below are 10 rules you should follow when designing a web banner for a higher CTR. - Keep your banner design as simple as possible. Avoid using excessive font and color choices, as they tend to make banners look busy and cluttered. - Make sure information matches content of your site. There is nothing worse than clicking on a banner that takes you somewhere you don't want to go. Make sure that general idea is clear in sense of where banner leads. This can be accomplished through imagery or text. - Keep you banner as large as possible. Studies suggest that larger banners have higher CTR's. Depending on application, try to get your banner to 468x60 pixels, which is standard size for large banners. - Keep your file size as small as you can. Creating banners that are of
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