"SENIORS" DOMINATE THE CONSUMER MARKETPLACE

Written by Gary Onks


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What do they spend their money on?

* They buy 43% of all new cars. * 60% purchase home remodeling products & services * Women over 50 spend $21 billion on clothes annually * They dine out 4-5 times per week * They account for over 78% of all leisure travel spending

Plus, seniors visit malls more often than any other age group. And they're not just power walking while they are there.

Retail sales appear to be slowing down. Whilerepparttar blame is being laid on recession, 9-11 and bored shoppers,repparttar 121896 real reason forrepparttar 121897 lackluster sales results is that companies are still focusing onrepparttar 121898 "youth market" instead ofrepparttar 121899 lucrative 50+ market. The fact is that there are more senior shoppers than boomer or young adult shoppers.

Companies need to "Seerepparttar 121900 Seniors" if they want to see their sales and their profits soar.



Gary Onks is the author of "How You Can Reach & Sell the $20 Trillion Senior Marketplace" which is described as: "The 'Art' of pleasing senior customers"~ Washington Times "A 'Breath of Fresh Air' in senior marketing" ~ CD Publications Sold On Seniors, Inc. http://www.SoldOnSeniors.com Phone: (540) 785-4438 or 800-416-8785 mailto:GaryOnks@SoldOnSeniors.com


Banner Design: What you MUST know and DO to Get the Clicks to Your Web Site

Written by Colin Eyo


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large file size is just asking for trouble. At optimum, a banner should be between 10-12k - Use action words. Invoke action from your prospects by using powerful words such as "Get It Now!" or "Click Here!" Tell them what to do to make them do it. - Animate your banner. Animated banners have a higher CTR than non-animated ones. Give your banner design pizzazz by adding some simple animation. - Create a sense of urgency. The key to successful banner design is getting repparttar readers to act now. Text such as "One Time Special" or "Limited Time Offer" givesrepparttar 121895 sense that if they don't act now they miss out. - Try to userepparttar 121896 Word "FREE!" Everybody loves FREE stuff. Try to incorporate a free offer into your banner design to lure visitors to your site such as "FREE Report!" or "FREE Info" - Use italic type. Italic type, used sparingly, has been known to increases CTR. Less is more in this particular application. - Rotate your banner design. Try to keep your banner fresh and exciting. As a general rule change up your design every 500,000 exposures.

By keeping these important rules in mind you can greatly increaserepparttar 121897 CTR of your banner designs and increase online profits.

Sound like a lot of work for one person to handle? At Worldprofit these rules have become second nature to our design team. Let us design your banner and takerepparttar 121898 weight off your shoulders. Email us at mailto:customerservice@worldprofit.com We would love to hear from you and offer a no-obligation quote on any of our design services. Just getting started? Get our free design instruction series at http://www.worldprofit.com/autoresponse

Colin Eyo is a key member of Worldprofit's design team. Our team is standing by NOW to design your site, your banners, your global image online. Contact mailto:customerservice@worldprofit.com


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