EzineAnnouncer automates ezine submission to directories and announcement lists, registration of articles in directories, submission of articles to ezines and article announcement lists and posting and tracking of free ezine ads. Article and ezine submission projects that used to take me a dozen hours each are now reduced by more than half which greatly improves my efficiency and profit margin.

EzineAnnouncer is easy to install and comes with five tutorial videos that are a must view for new users. Without viewing videos even most seasoned computer professional can have problems getting started with EzineAnnouncer. Even after viewing videos I had some questions which were answered by Jason in a timely manner.

Included with EzineAnnouncer is a database of article directories and announcement lists, ezine directories, free ad ezines, ezine announcement lists and numerous ezines that accept article submissions. Unfortunately, current database is sadly out-of-date which is not a problem if, like me, you have your own database which can easily be added to software. Jason has assured me that a newly updated database will be available in January with all current owners receiving a free copy.

I see it almost every day. People who want to generate a press frenzy, but go about it in just opposite way that they should.

There are some definite strategies you need to use when writing a press release that gets results. There are also some long-standing, proven ways to completely and totally ruin your release. In an effort to help you get what you want out of your next press campaign, I’d like to share top three “bombs” with you.

Step One - Ignore Your Target Audience

Just as with advertising copywriting, you have to understand who you’re writing to and what those people want. When you write a press release, you’re not targeting end user… you’re targeting journalists.

While your potential customers may respond to claims that you’re best, that your product or service is going to make them happier, healthier, richer or more beautiful… reporters will definitely not!

Journalists are fact-oriented people. Their job is to give a well-rounded view of anything they write about… new scientific developments, latest upheaval in Middle East, or your product or service. In order to appeal to journalists, you’ll have to give them facts and allow them to make up their own minds. Anything less will be a huge turn-off that will cost you any type of publicity from reporter’s publication.

Step Two - Write Your Press Release Like an Advertisement

This step - if done properly - can ruin your press release all by itself. There is nothing more annoying to journalists than receiving a hype-filled sheet labeled “Press Release.”