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Keep a picture of Tom Brokaw or some other stiff-necked news anchor taped to your computer monitor while you write. If you wouldn’t hear Tom using
verbiage you’re typing into your release on
nightly news, don’t include it in your copy.
Step Three - Send Your Press Release Out to Everybody on
Face of
Earth Whether It Is Applicable to Them or Not
Here’s yet another “tactic” that so many well-meaning people misunderstand. Again… just like advertising, you have to keep your target audience in mind.
If you manufacture automobile parts and sell them to repair shops, would you advertise in a golf magazine? Certainly not! Why? Because it’s very unlikely that you’ll get any response. Wholesale auto parts are not what most golfers are looking for.
The same holds true when distributing your press release.
Take
time to develop, rent, buy or broker a list that will get your release in front of people who will actually care. Will it be free? No. Will it work? Unless you use one or all of these three ways to ruin your release, it should.
Are there more ways to ruin your press release? Oh sure! Lots of them. But these “Top 3 Killers” require
most attention. Before you write your next press release, take time to stop and think. Are you using any of these three steps? If so, make changes now so your release will accomplish everything you’ve hoped for.

Let Karon write targeted copy, press releases and ezine articles for you. Visit her site at http://www.marketingwords.com, or learn to write your own copy at http://www.copywritingcourse.com.