I'll admit it upfront. I like starting new projects. Unfortunately, I'm hardly as fond of finishing them.One exception is my book, A Manager's Guide to Newsletters: Communicating for Results, which I did get finished. Even on that project, though, getting finished wasn't a slam dunk -- it took more than seven years.
Do you have that problem, too? Many of us do, apparently, and it holds us back from reaching some of our goals, or reaching them as quickly as we would like.
So, let's explore what's happening, and what we can do to keep moving ahead with big communication projects.
First,
hurdles. One that immediately comes to mind is
determination to make everything perfect (at least in our own eyes) before we let others read, see, or hear it. Rather than settle for acceptable work (and after all, not everything has to meet
standard of excellence), we keep polishing and polishing.
Trouble is, as you'll know if you've done this often enough, additional work doesn't always equal additional quality. Sometimes we actually make things worse by repeated editing and rewrites.
If you're troubled by this habit, ask yourself how you'll be judged. If you'll be judged as a writer or speaker, then it probably makes sense to put in extra hours. On
other hand, if you're preparing a technical report, then your ideas probably matter more than
manner in which they're expressed.
Here's another hurdle: not enough planning in advance, and you end up making too many changes. Communication projects generally move more quickly if we start with at least an outline. We can set out, in advance, our objectives, a profile of
target audience, and what we want
audience to take away. From an editorial perspective, we could write an outline that stipulates how
message will unfold.
In addition, it's often easier to revise or procrastinate than to create new material. Especially if you haven't done any advance planning. In that case, you might not be sure what comes next. Polishing existing material gives us an excuse not to do
sometimes hard work of creating new material.
If your big communication project involves writing, you've probably known -- or will soon know -- writers' block and all
other barriers that keep you from getting words on paper or on a computer screen.
Personally, I've found
best way to overcome this problem is just to do something regularly. For example, during
course of writing A Manager's Guide to Newsletters I found myself stuck many times. Often it had something to do with an idea that I couldn't work out at
time. And there were occasions when I just couldn't get interested.