Remind People Of Your Offers!Written by Bill Vannot
Copyright © Bill Vannot - All Rights Reserved http://www.successful-marketing.com ==================== Frequent reminders are very important! We make our initial pitch and then we have to go back a few times to get someone to make a solid decision. We must re-state our benefits quite a few times, reminding people politely, just what's in it for them, if they say yes to us. You could say we're in reminder business. We always need a reason to go back just one more time. We need a brand new answer to "Why should I listen to you for each and every return email or phone call?" Creative selling demands creating new reasons, new angles, new ways of looking at things. Our life in sales would be easy if all we had to do, was tell people what we're all about. It takes a lot more than bragging to make enough money to pay our bills. Reminders should have real substance and offer a lot to person you are reminding. Small talk won't do job.
| | Why I Like The Ads I Hate!Written by Yvonne Finn
Why I Like The Ads I Hate!It's been said that antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job. That is what advertising is supposed to do! Isn't it? There is an advertisement currently running on T.V. that makes me so disgusted that I even spent quite a few minutes last night, discussing it with my sister, The ad is for a well known brand of toothpaste that is being recommended for people with sensitive teeth. Nothing wrong so far. There are plenty of people with sensitive teeth and I have no personal knowledge of truthfullness of claims made by manufacturer. My objection is with presentation of this product. There is a beautiful women, dressed only in camisole and under wear parading around as she touts benefits of using this product.
|
