http://www.successful-marketing.com

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Frequent reminders are very important! We make our initial pitch and then we have to go back a few times to get someone to make a solid decision. We must re-state our benefits quite a few times, reminding people politely, just what's in it for them, if they say yes to us.

You could say we're in reminder business. We always need a reason to go back just one more time. We need a brand new answer to "Why should I listen to you for each and every return email or phone call?"

It's been said that antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job.

That is what advertising is supposed to do! Isn't it?

There is an advertisement currently running on T.V. that makes me so disgusted that I even spent quite a few minutes last night, discussing it with my sister,

The ad is for a well known brand of toothpaste that is being recommended for people with sensitive teeth. Nothing wrong so far. There are plenty of people with sensitive teeth and I have no personal knowledge of truthfullness of claims made by manufacturer.