Ask yourselves these questions:

1. What's going on in your customer's world?

2. What can I mention or possibly do that will remind them that I have something very important pending their approval?

3. How can I possibly make that "something" as important to them, as it is to me right now?

In our fast paced world, decisions are still made at turtle speed. Creating some sense of urgency is definitely our job. Always remain positive, then lead them through proposition hoops, one more time. You must try to determine what deal stopper might be. If it's just indecision, as it usually is, remind them of all good things that you both can make happen together. Be sincere but firm. When friends help friends, everyone wins!

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There is nothing wrong with that either, and I am no prude But what is connection? Do you have to be beautiful, female and barely dressed to benefit from this toothpaste?

I am sure manufacturer would not want to limit his market to that niche only. What a waste of his advertising money? It is getting harder and harder to get your message noticed, with so many other products vying for same market shares that you're after.

Why get that consumer's attention, only to then turn them off or away, with an inappropriate advertisement?

So, I like this ad because it certainly demonstrates that advertising gets you noticed and talked about.

It is up to you. however, to target your market appropriately and benefit from your hard won exposure.

P.S. By way my sister hates ad, too!