Remember this: It's much easier to sell to an existing client then to find a new one. It's also less expensive. Another "perk" of making them happy is they'll refer their friends and associates to you, which is great for business. Referrals are like a "personal endorsement" of your work. By time a referral calls you, he's already partially sold on using your products or services. In essence referral has given your company "stamp of approval."

So how do you go about forming relationships with clients? Well, first of all you need to care about their wants and needs -- not appear to care, but really care. In our rush-rush hurry-up society, personalized care is hard to find. If you care, you'll stand out from crowd and be remembered in your customer's mind when he needs another service or product like yours in future. The point is to establish long term bonds with them.

Most of people selling online are offering a good product or service, but many of them aren't making any sales. What’s problem? It’s not their product. It’s their marketing, specifically where they are marketing.

Hundreds upon hundreds of Internet entrepreneurs are making very same mistakes every single day. They are under impression that placing their URL on FFA link pages and submitting to billions of search engines will attract tons of ready to buy shoppers to their website. Could they be more wrong!?

These tactics are kind of like trying to sell ice to Eskimos. They have no need to buy ice when it’s all around them. The same is true for most of people who are attracted to these websites. They have no need for what’s there.

So how do you find your target audience? First of all, you have to think like them. Put yourself in place of your customers. What do they want? Where will they go looking for it online?