1) After finishing a job for a client, always "hand write" a thank you card stating how much you appreciate their business.

2) Keep your eyes open when online for anything that may interest or affect your customer's business. Send them a quick e-mail with URL or send page itself. It only takes a minute but really shows you care.

3) When you find a newspaper or magazine article that may interest one of your customers, rip it out and send it to them. Watch for business-related as well as anything personal you know that they enjoy.

4) When adding new services or updating prices, make sure you send your existing clients a copy. This not only keeps them up to date on new products or services but also serves as a reminder to call if they need anything.

5) Make sure that anyone you have done work for is subscribed to your ezine (you do have one, right?) An ezine keeps you fresh in clients' minds and helps to establish trust and credibility.

By giving customers more than they paid for, they'll perceive you and your business as a "real value," resulting in return visits and increased sales.

Work on building relationships with your customers and profit margins will take care of themselves. After all, they can buy from anyone; make them *want* to buy from *you*.

Okay, we've ruled out search engines as best place to find your target market. What’s answer then? Ezines and newsletters.

Why ezines and newsletters?

Why do people subscribe to an ezine? They’re interested in whatever topic of ezine is. If it’s about Internet marketing, then readers are interested in Internet marketing. If you’re marketing products designed for Internet marketers, what better place to advertise than in a publication with a subscriber base made up completely of Internet marketers? All of them are potential buyers. No longer are you trying to sell ice to Eskimos, but to desert nomads looking for ice!

Advertising in ezines and newsletters is very effective and it works! There are millions of subscribers around world who are receiving ezines on a regular basis because they are interested in hearing what publisher has to say.

So how do you place an ad in an ezine targeted to your audience?

First you have to find an ezine whose topic matches your target market. There are several searchable directories online that list ezines organized by subject matter. These directories usually list contact information, advertising rates, and circulation. Try out one of these:

http://www.lifestylepub.com http://www.ezineadsource.com

So check them out, find a targeted ezine (maybe this one?), and place an ad! You'll be amazed at number of buying visitors who drop by your website.