Ready To Market On The Internet?Written by Arleen M. Kaptur
You have a great product or idea. You’ve checked out logistics and everything seems to be in favor of financial success and new found fame. Then you set to market your product on your website. You have great articles and you carefully selected clipart to enhance your pages. You wait and nothing happens. Another day passes and you have a mere handful of visitors to your site. The sunshine is fading and doubt is beginning to creep into your mind. Maybe this wasn’t as great a product as you had first imagined. There are similar offerings on internet and they seem to be moving right along. So, what’s problem? There isn’t any. What’s missing is time! Of course, there are instances where fame and fortune strike immediately but these are few and far between. What you need is to give your site and your idea commodity of time. The search engines take time, advertising is not going to attract majority of people overnight, and simply stated, “You will have to pay your dues and wait.” But how long do you wait? During transition period from insight to final product you polished, cut, and polished some more. Now, you find yourself in same situation. During waiting period for everything to take place on internet, you have time to polish, cut and polish some more. Of course, everything was perfect when you set it up and published it. So, why do you need to fix anything up if it’s not broken? By checking your competition, discovering new ways to promote, and reading material presented by those who have survived panic of “new”, you will discover marketing tips and skills that you may never have thought of. People are willing to share knowledge if you are willing to listen and take time. There are some pretty well-known figures in internet marketing, and they have credentials and statistics to backup their facts. There is a lot of know-how in stepping on sidelines, listening, and learning all you can. You certainly can take advantage of a feature, detail, or tip that is perfect for your product. If you feel you can benefit by applying some technique or suggestion, try it. If you don’t, you will never know if it could have worked in your particular situation.
| | Who's Minding the Store? Written by Arleen M. Kaptur
You’ve set up your internet storefront. Everything is ready, and its been checked and re-checked. All links work and there is nary a doubt in sight. If you have other commitments, such as employment off web, family, personal, friends, etc. you find that you return to your storefront when you have a few free moments or just happen to be in mood to do some surfing yourself. When you sit down at computer and go to your site, question should blaze out at you as a neon sign on a cold, dreary night. “Who’s Minding Store?” Have you checked your e-mail to see if any prospect or customer had a question or concern? Are there comments, suggestions, or ideas that others have kindly forwarded to you and now they deserve an answer or response? If your having a bad day, choose your words very carefully when you respond to anyone. They should be sweet and tender for tomorrow you may just have to eat them. Has a market issue changed enough to put you one step behind everyone else that is marketing a similar product/service? Are there new updates or revisions on anything you are marketing? These are just a few of questions to ask yourself as you return to your storefront to find that front door is creaking a bit and dust is collecting on shelves. In other words, selling anything on internet is a commitment. Its just same as anything that is worthwhile in life. You took time to create a perfect site, found a product/service that you believe in, and you went ahead to attract potential visitors/subscribers/buyers. They presume that you are there (somewhere) and that you are ready to help them make their decision to buy your product. Now, you have to take time to be there, respond as quickly as you can to their concerns, or questions, and yes, make changes because nothing stays same.
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