If you patiently wait, listen, and learn in period just before success, you will gain valuable insight into marketing tools and techniques. Visit websites that have visitors and counters to validate their claims. Check our search engine listings and rank. These usually are most popular “click ons” in a particular subject area. Read, read, and when you feel you’ve mastered everything, visit one more site and read a little more. There is really no limit to knowledge that is contained in millions of sites that are part of internet web system. You might just become an expert in your field and then you will, in turn, be site that others come to for direction and possible hints to success.

If you have great content and change content often to attract repeat visitors as well as first-timers, you are far above crowd. Of course, having a great product and idea is number one under any circumstances. Treating your customers with respect they deserve and professionalism they expect will guarantee you buyers and satisfied customers. Doing business on internet is like anything worthwhile in life. It takes time, patience, and vision. Old-fashioned virtues of truth in advertising, offering needed assistance and advice, as well as above-board accounting and transaction procedures all lay groundwork for a long successful trip through cyberspace business complex. Everyone starts on ground floor, and its always best to remember that no matter how high you may climb, there are stairs that go both ways. ENJOY ! ©Arleen M. Kaptur 2002 July

While you were gone from your internet storefront, new innovations, ideas, techniques, products, and a myriad of similar competitive fronts have arisen and just may interrupt or do major damage to your possible customer list. Keeping up with what is happening on web is a very vital part of any internet marketing program. If you fall behind your rivals, and your customers sense a lack of up-to-date information, then your storefront is headed for cyberspace inequity.

It doesn’t have to take a lot of time, just quality time. Your first time restraints should be to your customers, then to your prospective customers, and then to all would-be surfers who just might begin filtering into other two categories. If you give current information, good service, and reliability, this will give any visitor to your site impression that you are on top of things so that they can stay informed, you will be there if they purchase and have questions or concerns, and that they can return because you will still be in business. Your commitment turns into trust for your clientele. Trust is most imperative virtue on internet. Without trust, they may buy once, and never return, or they will return but asking for a refund.

If you plan on marketing on internet, project enough time to “mind store”. Then visitors don’t have to ask“Who’s Minding Store?” because they will be able to see quality as soon as they step inside. ENJOY! ©Arleen M. Kaptur