Marketing: Radio Interviews

Radio Interviews - How to get them

Written by Ben Botes

Radio Interviews - How to Get Themby Ben Botes

The complete article together with preactical excersises and Coaching tips can be found at www.my1stBusiness.com

Getting on repparttar radio can be a great tactical move as part of your overall publicity effort, but you do need to have a story idea or an angle to present on a particular topic. Selling yourself as a guest on a talk show is a great way to raise your profile and if your subject relates to a topic that is currently in repparttar 120282 news your chances of getting on is clearly improved.

The media is hungry for business stories. But sometimes it seems that repparttar 120283 business community doesn't’t blow its trumpet often enough.

If you get repparttar 120284 opportunity to talk about your business in repparttar 120285 press or media, it’s important to get it right. Getting on repparttar 120286 radio can be a great tactical move as part of your overall publicity effort. We offer some easy steps to get you on air.

Do your homework

You need to know exactly which radio shows you want to target and why. Before rushing into getting an interview, answer repparttar 120287 following questions:

Which radio show will be interested in me/my product/service? Who are repparttar 120288 audience that I want to speak to? Why will repparttar 120289 radio show host want me as a guest? Are there any current news issues that I can align my interview with? Do I have a special offer or piece of new news that I can offer? Do I have any contacts that can assist me with gaining an interview? Which interviews have I heard that was similar to mine? Which other questions should I be asking myself here? Nothing kills your chances better that approaching a talk show with an idea that doesn't’t resemble repparttar 120290 style and content of repparttar 120291 show. If you know what type of topics repparttar 120292 program focuses on you can tailor your pitch, and raise repparttar 120293 chances of an appearance.

Be news worthy

Getting yourself onto a radio program is like any other sales call; you don’t want to ring a potential prospect at their busiest time. It’s much better to find out when they normally take calls. If your subject relates to a topic that is currently in repparttar 120294 news your chances of getting on are clearly improved – so ride a news wave. If you can demonstrate past experience in speaking engagements, lecturing, etc., repparttar 120295 producer is more likely to take a shot at your appearance. If there’s anyone who can provide a testimonial, your credibility will be enhanced.

10 High Powered Ways To Magnify Your Profits

Written by Ken Hill

1. Give your prospects a f~ree trial of your software product, service, or let them read repparttar

first chapter or two of your informational product.

Your f~ree trial or sample chapters will show your visitors that you are confident in repparttar 120281 quality of your product and lead to more sales for you by demonstrating how valuable your product is.

2. Add a bonus for purchasing your product.

Provide a unique bonus such as an ebook you've written, a consultation with you, access to your membership site, or a resource that is only available through you.

Add to your bonus's perceived value by placing an honest dollar amount to it, listing benefits for it, or by publishing testimonials for it.

You could also set up a joint venture with another business where you offer as a bonus an exclusive f~ree trial of their product in exchange for a percentage of repparttar 120282 profits (i.e., by joining their affiliate program).

3. Provide a money back guarantee.

Your guarantee will help you to get more people that are unsure about purchasing your product to buy from you.

Your guarantee could be a 30, 60, 90 day or lifetime guarantee. In general repparttar 120283 longer your guarantee repparttar 120284 more powerful your guarantee will be in getting more of your visitors to buy your products.

4. Provide your customers with specials, bonuses and discounts on your products.

This will give you an effective way to get more of your customers to buy your products on a consistent basis while also showing your appreciation for them.

5. Add testimonials for your product throughout your site's copy.

Your testimonials will help you to convince your visitors that your product will meet their needs.

Include your customer's first and last name and a link to her website along with her testimonial.

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