If you’re not a writer or cringe at thought of writing your own sales copy, you can always hire a professional, however if you’re on a budget and have an adventurous spirit, writing your own ads can be a worthwhile option.

So how do you write sales copy that pulls sales? Let’s take a look.

Get their attention. You have about six seconds to grab attention of your reader so you have to act fast. Verbalize your benefits at onset. Use words and phrases that are enticing and compelling. Use color, large fonts and exclamation points. Get readers attention in heading and keep it focused in body of ad.

Benefits and Solutions. How is your product or service going to benefit reader? How will it solve their problem? Does it offer a solution and how fast? List all benefits. How will it make their life or business better? Tell them why they can’t live without it. If someone’s going to buy something they have to know what’s in it for them.

Credibility. You must convey to your audience that you are credible. One of best ways to accomplish this is by using testimonials. What have people said about your product? If someone has bought your product, email them and ask them to comment on it. Get their permission to quote them in an ad. Get several testimonials and use photos if your can. Better yet, include small audio clips in your copy. To hear someone verbally testify to something can be very convincing.

If your articles aren't getting published very often, or you just want to increase chances of them being published, then you will benefit from tips in this article.

1. Article Length You should always keep you article 500 to 800 words long. If you can't fit what you want to say into that amount of space, then break your article up into more than one part.

2. Resource Box Length When writing your resource box, keep it 5 to 6 lines long. In a resource box you are simply trying to get people to request more information, not sell them something. If you want a longer ad, buy one!

3. Line Length The lines in both your article and your resource box should be formatted to 60 to 65 characters per line. One of consequences of not doing so is that, in some email programs, your article may appear with every line at a different length.

You can get your article formatted, as well as learning its character, line, and word count, at following website for free. http://www.fwointl.com/FWOFormatter.html

4. Is Your Article Actually An Article? Publishers want to provide their readers with actually useful information and you should want same. If you write an article that is just a sales letter or press release it will be rejected 99 percent of time.