Interest. Once you have their interest and attention you have to hold onto it. Telling short interesting or personal stories in your ad copy can hold that attention. People love stories and can relate to them. A section of questions and answers also generate interest for readers. People like it when questions that come to mind are answered right in ad copy. This gives them confidence that you can relate to their needs and concerns and are familiar with them..

Action. The final step is to generate a call to action. Urge reader that it’s time to act now. You can do this by offering a limited time free bonus or offer money off your product if they act now. Convince reader that they can’t wait. The time is now.

Know your products and customers. It’s important to know who your customers are and what they want. A teen boy interested in body building may require totally different needs than a middle aged woman interested in body building. By understanding your customers you’ll understand their needs and what kinds of problems they have that depend on you to solve. Focus on what your customer is willing to buy, not what you have to sell.

Additional Guidelines

Use simple, familiar words. Your ad should be easy and fast reading. Don’t use big words and long run-on sentences. Offer a tangible result. Phrases like ‘lose weight in two weeks’, get rich online’, ‘find love now’ sound cliché but they all offer your reader a solution to a problem or need. Avoid ambiguities and jargons. Get to point and keep it flowing.

Write like you are talking to a friend Use bright, cheerful language. Don’t be too formal and don’t lecture.

Use correct spelling, grammar and punctuation. There are many ads that misuse grammar intentionally, and this is ok as long as it fits a specific purpose or theme of ad. Unintentional poor grammar, misspellings and poor punctuation can hurt your credibility.

6. Spelling, Punctuation, and Grammar If you submit your article and it's full of errors it will be thrown into trash folder so fast that your head will spin. Submitting articles with these types of errors not only makes you look extremely unprofessional, but it shows disrespect for both publisher and their readers.

7. S*AM Triggers As a courtesy, you should run your article through a program that will check it for triggers that could possibly get it rejected by filters. This isn't a necessary step but it will definitely impress publishers and increase chances of your article being published.

You can check your article for free at http://www.lyris.com/contentchecker.

8. Publisher Guidelines This should be understood without having to say it, but it is still important enough to mention. Always, always, always follow publisher's guidelines when submitting an article to them. Not doing so will get your article rejected quicker than anything else.

Read this list, print it out, and keep it by you when you are writing an article. Read each tip and make sure that you are following it.

Making above mistakes will insult intelligence of both publishers and their readers, as well as wasting your time and theirs.

Brandie King is a writer and author who teaches other writers how to write, as well as promote, using articles. She is currently looking for a wide variety of articles on a wide variety of topics for her article directory. You can submit absolutely free. http://www.articlesubmission.com