Publicity Stunts Still Earn Attention

Written by Marcia Yudkin


Publicity Stunts Still Earn Attention

by Marcia Yudkin

Who says publicity stunts are passé? Outrageous staged events designed solely to show up onrepparttar evening news still getrepparttar 120906 job done when they're clever and fun.

Stan Heimowitz, owner of Celebrity Gems in Castro Valley, California, not long ago successfully dramatized inrepparttar 120907 streets of San Franciscorepparttar 120908 fact that IntraLinux, a small software company -- Heimowitz's client -- is challenging Microsoft, repparttar 120909 industry giant.

Outsiderepparttar 120910 Moscone Center in San Francisco, where Microsoft was launching its new product Windows 2000, a Bill Gates look-alike was matched against a Penguin (IntraLinux's mascot) in a boxing ring whose four corners were held up by Penguinettes. The Penguin pinned Gates, naturally, while a plane towing a banner that read "IntraLinux" flew overhead.

This creative bit of street theater made its point to onlookers andrepparttar 120911 media alike.

Publicity stunts go back at least torepparttar 120912 days of showman P.T. Barnum, who announced his circus' arrival in town by hitching an elephant to a plow besiderepparttar 120913 train tracks. This raised such a ruckus that it's still againstrepparttar 120914 law in some states to plow a field with an elephant.

Suspense became an element in a stunt featured onrepparttar 120915 front page ofrepparttar 120916 Los Angeles Times in 1980 whenrepparttar 120917 paper challenged Bob Allen to make good on his boast that he could be dropped into any city with $100 and 72 hours later own several properties without paying down payments. While readers wondered if Allen could really do it,repparttar 120918 author of Nothing Down indeed pulled it off.

Attention-getting can go high-brow too, as when actor Norman George, who portrays Edgar Allen Poe in a one-man show, persuadedrepparttar 120919 city of Boston to rename Carver Street, whererepparttar 120920 creator of "The Raven" was born, forrepparttar 120921 poet in connection withrepparttar 120922 180th anniversary of Poe's birth in 1989.

Power of Up-Selling-Techniques & More

Written by Anthony L. Davenport


The Power of Up-Selling..

by Anthony L. Davenport

---------------------------------------------

Before I get into how Up-Selling can benefit you and your sales, let me answerrepparttar question:

What is an Up-sell?

An up sell is when a customer is ready to order a product, or already has ordered a product from you, then you immediately offer a complimentary product.

This isrepparttar 120905 most common example of a perfect upsell:

You go into your local fast food restaurant , (Burger King, McDonalds, etc.) your hungry and want to get something to eat. Your standing there looking atrepparttar 120906 selection, first you check outrepparttar 120907 99c value menu, but it's something aboutrepparttar 120908 smell ofrepparttar 120909 frying burgers and fresh French fries that entices you to start looking atrepparttar 120910 main combos and promotions.

You see something, and you think "hey that's a great deal", especially for how hungry you are. Yourrepparttar 120911 next one in line, so you walk up torepparttar 120912 cashier ready to buy and say "Combo Number 3 please."

And right beforerepparttar 120913 cashier rings you up, s/he kindly ask "would you like to 'Up-Size' that combo for just .59 cents? You think, "Yumm, more of those delicious fresh fries and more tasty soda to drink with my meal, all for just an extra 59 cents."

What a bargain, especially since your so hungry. So you kindly say sure, I would like to 'Up-Size' my combo.

How many of you have been in this situation? It's a safe bet that almost all of you have...guess what..

you had just experienced yet another up-sell..and all you wanted to do was get something to eat ^_^..

Ok, Ok, now ...How can you use this method of marketing to benefit Your sales?

Well, there are a few ways you can approach this.

First, You can offer different versions of your product or service. For instance, lets say your selling an autoresponder service. Your first version can simply be a free or low cost web based service--the 'bronze version'

Your first version has only one set back, it contains (your) advertisements in each mailing..

So you can offerrepparttar 120914 same web based service with outrepparttar 120915 advertisements as an upgrade for only $20/mo more. This could be your 'silver package'

Then taking this a step further, you can offer a fully functionally version, whererepparttar 120916 customer would be in complete control as a Domain Based autoresponder.-The ultimate 'Gold version' and you can offer this version for $150 overrepparttar 120917 'silver' price.

Cont'd on page 2 ==>
 
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