The same dramatic elements come into play every year when we have another Take Our Daughters to Work Day. The media get to shoot colorful, charming footage of young girls in places they don't normally visit, and then they can add a smidgeon of controversy by quoting people who think girls don't deserve favoritism over boys.

Publicity stunts and milder special events aren't ever a sure thing. Your parade can get rained on and a breaking news story elsewhere can pull media away. When Massachusetts retailer Rick Segel sponsored a gala contest for Best Hairdresser of Medford, fur coats that bore contestants' numbers got switched, causing prizes to be awarded to wrong people. Two judges walked out and fistfights almost broke out among hairdressers.

Despite risks, Stan Heimowitz had such a hoot with his IntraLinux Penguin vs. Gates bout that he floated himself as a publicity-stunt impresario to PR and ad agencies. The whole event cost just $3,700.00, Heimowitz says, including actors and costumes. Compare that to cost of a color magazine ad that gets two seconds of a reader's attention!

Marcia Yudkin is author of newly updated classic guide, 6 Steps to Free Publicity (Career Press), and 10 other books. She has helped clients achieve publicity everywhere from Wall Street Journal to National Enquirer, from Today Show to local news broadcasts, and she herself has been featured in Success Magazine, Entrepreneur, Home Office Computing, Working Woman, scores of major newspapers all over U.S. and four times in Sunday Boston Globe. She performs miraculous press release makeovers and other publicity services through http://www.pressreleasehelp.com .

O but you can offer another great up sell to 'Gold version' by adding lifetime upgrades to domain based autoresponder, as 'Platinum Version' and charge say an extra $20 over 'Gold' Price.

Doing this will allow you to up sell both, people who are looking for web based service AND domain based service..

A second way you can use power of up selling to boost your sales through roof is simply by placing an entry pop-up at download page/confirmation page of a product that a customer has already purchased.

An example for you:

lets say your selling a Automating Search Engine Submission Software for $97..

When your customer has clicked order link, filled out their credit card information and clicked 'submit' button they are taken to download/confirmation page.

On this page is where you place entry pop up with a link to a complimentary eBook about 'Search Engine Submission and how to optimize your site to get #1 ranking.' lets say you sell this ebook for $27 (normal price $47, give them a discount and make them feel valued--because they should be) .

What this does for your customer: Offers them a product they can actually use--that compliments their current purchase. Since they already have their credit card out and are in "buying mode" chances are they will jump at chance to own that ebook..

So what this does for you is increased your initial $97 sale to a $124 profit. All for simply being a good business person and offering your customer more value and convenience.

I really hope you now see how powerful 'up-sell' is... use it in all your Marketing endeavors and see your sales fly.

To your success, Anthony L Davenport

Ps. With pop-up blockers becoming more and more available to internet user, it is also a good idea to put same offer that you use in entry pop-up, ON actually download page/confirmation page of your customers initial order. This will ensure that no-one misses your 'up-sell' promotion. --------------- Powerful, In-Demand Resell ebooks/software for You to make 100% Pure Profit from each sale!! Plus Cutting Edge Web Applications to keep You ahead of all ailments of eMarketing today Get PAID MONTHLY to build YOUR opt-in email list Fr~e 12 Volume eMarketing Success Library And MORE.... http://www.iczn.com -----------------