Persistant Advertising Will Do No Harm!By: Martin Lemieux
From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away.
Not only massive sales but quick sales. Well let me clear something up for you. Creating MASSIVE sales takes much dedication, persistence and especially patience. Not to mention planning & money!
See
unfortunate part is that people give up. Not only do they give up but they usually give up right before they succeed. I have a friend who's tried 4 times to start a roofing business and keep it going. I asked him, what kind of marketing plan did you have?
He said "well none actually, I was trying to rely on word of mouth advertising to get me started and a few ads here and there".
Now, don't get me wrong, if you can get a fantastic "word or mouth" campaign going then you won't have any problems. See
problem wasn't that my friend couldn't do
work but that his "sphere of influence" was very small. Hence he was having problems getting word of mouth working for him!
So I suggested to him that he place a very small ad in
newspaper around
surrounding area. It turned out that he had already tried an ad in
paper but, he had placed a one time ad almost
size of
whole newspaper and hardly got any business out of it. Which never mind cost him a fortune.