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I explained to him that persistence is
key, yes a lot of people will see
ad, but as soon as they are done reading it, they will forget it ever existed. So I said to him, grab a small 15-20 word ad and put it there for
rest of
year!
So moving on a little, his ad started off small but then grew more and more profitable! See it takes about 21 times for your visitors to see your ad until you make a sale.
21 times Martin???
Yes about that... we are so saturated with ads it has to be imprinted in our minds before we can even remember just one specific one. So
reason for having my friend put out a small ad instead of one massive full page ad was to allow his potential clients to get used to
fact that he wasn't going anywhere and his business seemed legitimate and profitable.
It's all about getting into your prospects sub-conscious and staying there until they are ready to buy!
So just remember when you're trying to decide between a one time shot that might cover coast to coast or a smaller ad that will cover coast to coast 12 months a year, always stay with persistant advertising!

About The Author:
Martin R. Lemieux owner
Smartads Information Centre Canadian Entrepreneur Advertising Resource & Research! http://www.smartads.info
Read over 200 articles on advertising!
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