Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews. Always arrive for a media interview prepared and early. We've seen competent CEOs drown in uncharted media waters. Being unprepared guarantees you won't get asked back. When you are contacted for any kind of media interview ask following questions:

* What is angle of interview?

* Is interview for Television, Radio, Print or Internet?

* Will reporter be interviewing anyone else for same story?

* How much time will you have for interview?

* What is date story will air?

I'm seeing more and more list owners stand up and tell subscribers complaining to them, "You're on my list, either buy what I offer or get off now."

Is that too tough of a stance to take?

Maybe. But a few weeks ago a woman I know mailed a relevant offer to her list. She immediately received complaints. And threats. One subscriber said he/she would report her to SPAM cops.

My friend panicked. She called her ISP and explained her situation, that she simply mailed a relevant offer to her opt-in subscribers.

In my opinion, she took a wimpy stance.

Contrast her experience with this one:

Recently I received following email from Stuart Wilde, a wild new agey author who I once had breakfast with, interviewed and greatly admire for his message and his level of success. Here's his email -

"Hi, this is Stuie Wilde.

"I am writing to you because you are on my special A-list. I want you to know that my latest book, God's Gladiators is now out in paperback ($13.95, plus p&h).

"It's COMPULSORY for everyone on A-LIST to buy at least one copy. Now, if you can't afford it I completely understand but that is no excuse. The good news is you don't have to read book-you can always have us post it directly to someone you don't like, after you have paid for it of course.