Tip 1: Preview any show or publication before your interview.

Tip 2: Know what you want to talk about so you get your main messages across.

Tip 3: Prepare for questions you expect to be asked.

Tip 4: Create 10-15 second sound bites that are memorable and get your point across.

Tip 5: Understand colors and styles that are effective for on camera interviews.

Tip 6. Create any graphs, photos, or video to enhance your story in advance of interview.

Being prepared and knowledgeable about your impending interview will boost your confidence and help you get most from your media experiences.

"Thank you so much. Please send your orders right away."

I smiled as I read Stuart's "do it or die" message.

I believe his "tough nuts" stance is way of future. It's either that or be run over by subscribers who forgot they subscribed or are just having a bad day and want to take it out on someone: You.

I heard same sentiment when one sales genius and author told me he has a list of 40,000 names. When I asked him if he gets many flames, he said no. When I probed for more details, he said, "I'm giving these people free advice and bargain-basement offers. If they don't like it, *I'LL* un-subscribe them."

And I know another list owner who said, "I make it clear: If people don't like what I send them, I WANT them off my list. And if they complain, I'll TAKE them off my list."

It sounds like a recipe for creating a small list.

But more I think about it, more I like it. You may end up with a small list, but list will be valuable. Every person on it will be gold. After all, size really doesn't matter.

I'm on Stuart Wilde's list, and I intend to stay on it. If that means buying one of his books, so be it. I'll buy. (And I did.)

Sometimes we sellers and list owners have to be tough. Don't let customers push you around. If they complain and bicker and it seems unjustified, delete them. You don't need them.

The ones who stay will help make you rich.

Just ask Stuart Wilde.