Internet: Practical Information Products for the Internet, 1

Practical Information Products for the Internet, 1

Written by Robert Brents

I have been in repparttar

training business for over twelve years. As I began writing how-to manuals, I naturally began offering seminars on how to write how-to manuals. And I still do. But I've found that by putting what I've learned about this subject into print and marketing this manual, I've been able to reach out and help many more people than I ever could through seminars alone. Practical. Above all else, writing, publishing, marketing and promoting your how-to manuals is practical. Information products are some of repparttar 118971

easiest things to create and market (especially over repparttar 118972

Internet!) How-to manuals are a consistently profitable market. Never mind if there are already twenty- eleven things in print on your topic. If you have something new to say on repparttar 118973

subject, or some new way to say it, you have a unique product that may fulfill repparttar 118974

needs of others. Portable. One of repparttar 118975

things I love most about this business is that it’s portable. You can write, publish, market and promote your how-to manuals from virtually anywhere. I've written how-to manuals while traveling almost full-time delivering my seminars and training courses. When my wife takes early retirement in a few years, she wants to move from repparttar 118976

large city we now live in on repparttar 118977

West Coast to a small town in northern New Mexico. No matter, I can still do my business from wherever we settle next. Your Spin. This business really has no limits! As I said above, even if there are many other publications on a topic you want to

Is Your Web Business Worth 300 Million Bucks?

Written by Robert Brents

Probably not, eh? To tell you repparttar

truth, neither is mine. (Yet.) But let me tell you about one that is.

Mirabilis. (Means "wonderful, notable, or remarkable")

Mirabilis was purchased in 1998 by AOL for around 300 million bucks. Mirabilis was a small business with only one software program, but it was worth millions to America On Line.

So what was Mirabilis' software?

ICQ.

ICQ (I Seek You) software, as you probably know, enables anyone on repparttar 118970 Internet to engage in chats or to personally contact anyone else who is online at repparttar 118971 moment and a user of this software.

The most interesting part of repparttar 118972 story is that Mirabilis doesn't sell ICQ software. They give it away! For free! It is available to anyone who wants it. All you have to do is go to their site or a multitude of other sites and download it.

As a matter of fact, Download.com reported that for repparttar 118973 week of January 27, 2002, 1,044,176 people download ICQ. And that's just from their site!

That means that by providing ICQ software for free, Mirabilis receives over 1 MILLION new contacts for their company through Download.com alone.

What if your Internet business could get just one tenth or one hundredth of those results? What if you could receive just 10,442 new contacts weekly without having to spend a penny in advertising? Would that help your bottom line? (Duh!)

Mirabilis is an Internet success story if there ever was one. They can also be an example of success to us in our own online businesses.

Although there are lots of web marketing techniques (ezine advertising, banner ads, Goto.com, et al), repparttar 118974 most cost- effective marketing is free advertising.

The absolute best thing that you can promote online is software. It is repparttar 118975 easiest thing for any small business to get involved with and possibly achieve repparttar 118976 proverbial "overnight success".

Think about it for moment. What does absolutely every computer user need? They need software! What has made Bill Gates repparttar 118977 richest man on repparttar 118978 planet? Software! If you own a computer, you buy software!

However, writing software may not be your cup of tea. Perhaps staring at thousands of lines of programming code for hours on end doesn't appeal to you. No worries. You are in good company. It doesn't really appeal to a lot of other people (including me) either.

The product that runs a close second to software is information. Information can have a high value and is low cost to produce. Information can sell for 10 times or more its cost to produce an distribute. People don't pay for repparttar 118979 number of words you write. They pay for repparttar 118980 value that repparttar 118981 information represents to them.

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