Internet: Practical Information Products for the Internet, 1

Practical Information Products for the Internet, 1

Written by Robert Brents

Continued from page 1
write your how-to manual about, don't fret! Put your unique stamp on repparttar

topic and/or market it in a new way, and you'll find plenty of buyers. Do you think Dr. Wayne Dyer was repparttar 118971

first person to write a self-help book? Absolutely not! But repparttar 118972

way he wrote "Your Erroneous Zones" reached people, many of whom had never read a self-help book in their lives, in a way that made him a best-selling author! Easy & Cheap. It’s getting easier and cheaper than ever to produce your how-to manuals for distribution, from traditional print media to electronic formats that can be distributed over repparttar 118973

Internet immediately! Profitable. Finally, this is an incredibly profitable business! People who need what you know will pay more for your 30- 90 page how-to manual than they pay for a hardback book at repparttar 118974

bookstore! And repparttar 118975

mark-up on your product can result in substantial profits on even just a few hundred or a few thousand sales. Pricing. And that’s repparttar 118976

point I want to end this article with: one of repparttar 118977

biggest mistakes self-publishers make is that we tend to underprice our manuals! Manuals that contain specialized knowledge are virtually always priced higher than books in stores. This is because you are making available specific information that a specialized segment of repparttar 118978

marketplace is seeking. Your customers desperately want your information -- and they are ready, able and willing to pay for it!

Robert Brents, "The 80/20 Guy" Create Outrageous Success Through P.A.R.E.T.O.! http://www.RobertBrents.com / RobertBrents@RobertBrents.com I work with organizations that want to focus resources on breakthrough objectives and with decision-makers who want to produce outrageous success.

Is Your Web Business Worth 300 Million Bucks?

Written by Robert Brents

Continued from page 1

Now, with repparttar Internet, you can sell downloadable information products. You can set up your site so that when someone orders online repparttar 118970 product is immediately made available to them for download. Your customers don't have to wait days to receive their products. They can have them NOW!

The Internet is repparttar 118971 greatest instant gratification machine ever invented!

The value of downloadable information sales doesn't end here though. By offering repparttar 118972 information online, it makes it much easier to update your products and it eliminates potential shipping problems.

One advantage of electronic information products is that you can use a downloadable information product as a freebie on your site to constantly attract thousands of new prospects for your paid products and services.

Follow repparttar 118973 example that Mirabilis has set: create a free information product and offer it to thousands of webmasters to use as a lead generator for their own businesses.

You can come in contact with thousands of potential customers every week while these webmasters are generating additional leads or even sales at their site using your information product as a free bonus. It can be a Win-Win situation for everyone involved. The webmasters win by adding more value to their sites. You win by being able to contact more potential customers.

Nearly 35% of our current business is still being generated by our free information products that are being given away on hundreds of sites. It has turned out to be repparttar 118974 most valuable promotion we have ever done.

What does this mean for you? It means that you need to get to work ASAP producing your own free traffic generator for your site. Create something that your prospects would be interested in and offer it for free from your site. I have tested many different free traffic generators and none of them have even come close to repparttar 118975 results produced by this one.

What information products to offer? Free eBooks, while so popular as to be ubiquitous, are now so commonplace that they're losing their effectiveness, much like banner ads, whose clickthrough rates have dropped 1600% in repparttar 118976 last couple of years.

An emerging promotional tool that bears investigating is repparttar 118977 e-seminar.

Best Regards, Robert Brents, "The 80/20 Guy" http://www.RobertBrents.com For your free four-lesson e-seminar, How To Write, Publish, Market & Promote Profitable How-To Manuals, email mailto:freehowtoeseminar@sendfree.com Copyright 2001 Robert Brents and Blue Gecko Press.

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