by Anthony L. Davenport

---------------------------------------------

Before I get into how Up-Selling can benefit you and your sales, let me answer question:

What is an Up-sell?

An up sell is when a customer is ready to order a product, or already has ordered a product from you, then you immediately offer a complimentary product.

This is most common example of a perfect upsell:

You go into your local fast food restaurant , (Burger King, McDonalds, etc.) your hungry and want to get something to eat. Your standing there looking at selection, first you check out 99c value menu, but it's something about smell of frying burgers and fresh French fries that entices you to start looking at main combos and promotions.

You see something, and you think "hey that's a great deal", especially for how hungry you are. Your next one in line, so you walk up to cashier ready to buy and say "Combo Number 3 please."

And right before cashier rings you up, s/he kindly ask "would you like to 'Up-Size' that combo for just .59 cents? You think, "Yumm, more of those delicious fresh fries and more tasty soda to drink with my meal, all for just an extra 59 cents."

What a bargain, especially since your so hungry. So you kindly say sure, I would like to 'Up-Size' my combo.

How many of you have been in this situation? It's a safe bet that almost all of you have...guess what..

you had just experienced yet another up-sell..and all you wanted to do was get something to eat ^_^..

Ok, Ok, now ...How can you use this method of marketing to benefit Your sales?

Well, there are a few ways you can approach this.

First, You can offer different versions of your product or service. For instance, lets say your selling an autoresponder service. Your first version can simply be a free or low cost web based service--the 'bronze version'

Your first version has only one set back, it contains (your) advertisements in each mailing..

So you can offer same web based service with out advertisements as an upgrade for only $20/mo more. This could be your 'silver package'

I always choose Dog or Car… which do you choose? If you realized importance of “Studying Market” and “Learning Lingo” before choosing every affiliate and Downline Plan out there… Well, That’s great. You’re already ahead of Game.

But if you’re even slightest bit gullible, like most of us are, I’m guessing you didn’t. So, how many programs did you join? I’m proud to say that I personally joined about 20! Lucky for me, when I started I was flat broke and couldn’t afford to “upgrade”. Otherwise I’d be a Pro member of 20 useless programs!

Here’s a tool you might already have, if not, it install it and follow me… Download Alexa Toolbar It’s called Alexa toolbar. It’s a rating system for websites. I won’t get into details of how it calculates ratings. You can do that later, and it will help you to understand. Suffice it to say, it is similar to a Credit Rating. That’s how I describe it.

Once installed, go to your e-mail inbox and pick one of those great sites titled “1,000,000 hits in Three Days Guaranteed!!!” Click on link and check it out. If site has an “Alexa Rating” of 1,340,456 for example, I doubt they know very much about traffic Generation! I wish I knew this three months ago!