Simple power phrases stimulate your customer's feelings and trigger an emotional decision to buy from you. You can increase your sales by using power phrases in your web pages, sales letters and other marketing messages.

WHY POWER PHRASES TRIGGER THE BUYING ACTION

A power phrase helps your customer visualize how they will feel when they own your product or use your service. It generates an imagined feeling and motivates your customer to convert that feeling into reality.

Most of your customers make an emotional decision to buy from you. They may look for logical reasons to justify their decision. But their decision to buy is usually an emotional decision instead of a logical one.

Power phrases increase a customer's desire for your product or service and trigger an emotional decision to buy.

HOW TO CREATE A POWER PHRASE

Creating a power phrase is easy. Start by listing some of major benefits your customers get when they buy from you. Then combine a few highly descriptive action words about one or more of those benefits into a short phrase.

Here are some examples of power phrases used by 3 different types businesses:

** "Fast! Easy! Very Low Cost!" (For a product or service business)

** "I'll help you myself! That's why I can guarantee results." (For a service business)

** "Work you enjoy, more money to spend and more time to spend it." (For a business opportunity offer)

USE HIGH-IMPACT WORDS

Every online entrepreneur I talk to is asking same question, "How do I increase my online sales, NOW?"

Online selling is essentially a numbers game. The more visitors to a site, more sales that site will make. The number of sales made divided by total number of visitors to a site is called conversion rate. A typical site will have a conversion rate of between 1 and 2 percent, or 1 to 2 sales per 100 visitors.

It is obvious that if number of visitors increases, and conversion rate remains same, then sales will increase. Traffic is first variable that most online marketers attempt to influence when they begin their online marketing campaigns.

There are two basic problems with increase traffic method. The first is that it is expensive to run advertising and improve a site's ranking in search engines. The second, and subtler issue is that there is no guarantee that conversion rate will remain constant.

So what about increasing conversion rate? Using example above, if number of buyers could be increased from 1 or 2 per hundred visitors to 2 to 4, sales will have doubled! So what can be done to increase a web site's conversion rate? Below I list 7 techniques designed to accomplish this goal:

1. Provide plenty of testimonials These testimonials should be from previous customers and should include specifics as to how product or service helped them solve a problem.

Obtaining testimonials is no problem, just ask. People love to be asked what they think; most will be willing to share their thoughts on your product or service. Implement a process of following up with your customers with a questionnaire. Leave plenty of room for their comments and make it clear that their comments may be used in your advertising.