TIP: Use short and clearly understood high-impact words for your power phrases. They create a dramatic word picture in your customer's mind without drawing attention to actual words you use.

A SERIES OF 3 WORDS OR PHRASES

Here's a special tip based on my personal experience. Create some of your power phrases using a series of 3 words or 3 groups of words. For some reason a series of 3 words or phrases seems to produce a dramatic and memorable image in a customer's mind.

My most effective power phrases usually combine 3 words or 3 groups of words together in a series. For example:

"Save time. Save money. Get immediate results." "Fast! Easy! Very Low Cost!" "Enjoy it at home, in office or in your car" "Guaranteed on time every time or it's free" "Power, Performance and Speed"

Use information in this article to develop power phrases for your products and services. Then include those power phrases in your web pages, sales letters and other marketing and sales messages. They will immediately increase your sales.

Bob Leduc is a Sales Consultant with 30 years experience in building successful businesses. He just released a revised and completely updated New Edition of his manual, "How To Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. Email: BobLeduc@aol.com Subject: "Postcards" Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

3. Give away free samples By letting your customers try before they buy, you can significantly increase your sales. If you sell an information product, provide a few paragraphs or even first chapter by autoresponder. This technique also helps to improve follow up by guaranteeing you obtain contact information.

4. Give a bonus product Everyone likes to get something for nothing, especially if that something is perceived as valuable. E-books make a great bonus, especially if they contain original content. If you are unable to create your own e-book, you could give away someone else's. Free-eBooks.net is a good resource for finding E-books to give away.

5. Focus web site Use Direct Response Site model. A direct response site is one where customer's choices are very limited. Essentially they can buy product, bookmark page, subscribe to your ezine, or leave site. The more options a visitor has, less likely they are to make a purchase.

6. Follow on sales are crucial It is well known that successful businesses make 75% of their sales to repeat customers. Start a free ezine and get your customers to subscribe. Get their permission to send them information on upgrades and new products. On their receipt, mention a product that compliments their purchase. Don't have a product to offer for follow on sales? Find and join an affiliate program offering products of interest to your target market.

7. Change web site copy Appeal to target emotion rather than reason. People respond more intensely to emotional appeals than to intellectual discussion. Design your copy to focus on visitor's dreams, desires, fears or goals. Position your product to appeal to their emotional needs.

Implement these seven tips, and watch your online sales increase.