Power Headlines for Promotion

Written by Judy Cullins


Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre*e of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to Judy@BookCoaching.com.

Title: Power Headlines for Promotion Success Author: Judy Cullins Copyright 2004. All Rights Reserved.

Article URL: www.bookcoaching.com/freearticles/article-131.shtml Article Autoresponder: article-131@bookcoaching.com Author Contact Email: Judy@BookCoaching.com

Category: Web Marketing / Under 500 Words

Format: 65 characters per line Words: 497

Thanks, Judy Cullins, M.A.

P.S. To receive this special report from Judy Cullins, author of 10 eBooks go to: www.bookcoaching.com/reports/WriteATopSellingBook.shtml ============ Power Headlines for Promotion Success Judy Cullins ©2004 All Rights Reserved.

Do you send email to your Online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar "flyer" on your web site?

The biggest mistake professionals and entrepreneurs make is to announce, rather than promote themselves.

Each piece you send or put on your web site should begin withrepparttar #1 copywriting winner--the headline. You only have a few seconds to capture your potential client's or customer's attention. If your headline doesn't sizzle, your Web site visitor will move on and never return.

Remember,repparttar 120408 headline is far more important thanrepparttar 120409 copy beneath.

Four Formats to Write Compelling Headlines

1. How to.

Most Online business people want to learn how to do something to increase their joy, money, relationships and fun. If they have already put up their Web site book descriptions,repparttar 120410 table of contents, seminar flyers or coaching/consulting information, and not seen financial success, they too can learn how to do something--better.

Sample how to's:

-"How-to Quadruple your Web Sales in Just Five Months." -"How-to Put Ecstasy Back into your Love Life" -"How-to Findrepparttar 120411 Person of your Dreams" -"How-to Write your Print and eBook atrepparttar 120412 Same Time."

Convert Your Newsletter into Immediate Cash

Written by Roger C. Parker


One-Page Newsletters can do more than help you keep in constant touch with clients and prospects and educate them to desire your products and services. Each issue can also generate immediate sales!

Simply combinerepparttar educational content of your newsletter with a monthly promotion described inrepparttar 120407 covering e-mail or onrepparttar 120408 page of your website where readers can download each issue.

Once you have engaged your reader’s interest, offer them an engaging next step that accelerates their interest and encourages them to buy right now.

Here are some tried-and-proven ways:

•Teleconferences. One ofrepparttar 120409 easiest, least expensive, and most powerful ways for you to monetize—or convert your newsletter into profits—is to invite readers to a free teleconference where you provide additional information and invite them to discussrepparttar 120410 topic and ask questions. Costs are negligible. Use e-mail autoresponders to deliverrepparttar 120411 phone number and a special PIN (personal identification number) plus last-minute reminders.

•Special report. Offer an in-depth treatment ofrepparttar 120412 topic covered in your newsletter. You can either sell it or offer it for free, upon e-mail request. You can also deliver additional information on unlinked web site pages or via e-mail.

•Promotions. When appropriate, offer special pricing or terms on products or services associated withrepparttar 120413 topic of your newsletter.

•Event marketing. Offer free demonstrations or seminars in your store, an office, or a hotel meeting room. Or, offer a free 30-minute introductory meeting or telephone consultation.

Here’s how to maximize response:

•Encourage e-mail registration. This creates a list of prospects interested in particular topics for later follow-up.

•Focus. Separaterepparttar 120414 educational content of your newsletter fromrepparttar 120415 promotional message inrepparttar 120416 e-mail announcing each new issue or onrepparttar 120417 page of your website where your newsletter can be read or downloaded. Never put time-sensitive information in your newsletter!

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