Title: Power Headlines for Promotion Success Author: Judy Cullins Copyright 2004. All Rights Reserved.

Article URL: www.bookcoaching.com/freearticles/article-131.shtml Article Autoresponder: article-131@bookcoaching.com Author Contact Email: Judy@BookCoaching.com

Category: Web Marketing / Under 500 Words

Format: 65 characters per line Words: 497

Thanks, Judy Cullins, M.A.

P.S. To receive this special report from Judy Cullins, author of 10 eBooks go to: www.bookcoaching.com/reports/WriteATopSellingBook.shtml ============ Power Headlines for Promotion Success Judy Cullins ©2004 All Rights Reserved.

Do you send email to your Online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar "flyer" on your web site?

The biggest mistake professionals and entrepreneurs make is to announce, rather than promote themselves.

Each piece you send or put on your web site should begin with #1 copywriting winner--the headline. You only have a few seconds to capture your potential client's or customer's attention. If your headline doesn't sizzle, your Web site visitor will move on and never return.

Remember, headline is far more important than copy beneath.

Four Formats to Write Compelling Headlines

1. How to.

Most Online business people want to learn how to do something to increase their joy, money, relationships and fun. If they have already put up their Web site book descriptions, table of contents, seminar flyers or coaching/consulting information, and not seen financial success, they too can learn how to do something--better.

Sample how to's:

Simply combine educational content of your newsletter with a monthly promotion described in covering e-mail or on page of your website where readers can download each issue.

Once you have engaged your reader’s interest, offer them an engaging next step that accelerates their interest and encourages them to buy right now.

Here are some tried-and-proven ways:

•Teleconferences. One of easiest, least expensive, and most powerful ways for you to monetize—or convert your newsletter into profits—is to invite readers to a free teleconference where you provide additional information and invite them to discuss topic and ask questions. Costs are negligible. Use e-mail autoresponders to deliver phone number and a special PIN (personal identification number) plus last-minute reminders.

•Special report. Offer an in-depth treatment of topic covered in your newsletter. You can either sell it or offer it for free, upon e-mail request. You can also deliver additional information on unlinked web site pages or via e-mail.

•Promotions. When appropriate, offer special pricing or terms on products or services associated with topic of your newsletter.

•Event marketing. Offer free demonstrations or seminars in your store, an office, or a hotel meeting room. Or, offer a free 30-minute introductory meeting or telephone consultation.

Here’s how to maximize response:

•Encourage e-mail registration. This creates a list of prospects interested in particular topics for later follow-up.