2. Pose a Question.

Asking a question puts attention on "you," your reader. It involves them because we all respond to questions asked. An engaged reader is more likely to keep reading.

Sample questions:

-"Are you sick and tired of working for someone else? -"Want to know how to create 5-10 new clients each month? -"Want to make your book a best-seller?

3. Announcing your new teleclass, service or product.

You want world to know about your great new book because it will make a difference in their lives, making world a better place. How can you get your message across to compel your reader to click and buy or contact you?

Sample announcements:

-"Announcing a Brand New Breakthrough in ePublishing." -"New eBook Helps Small Business People to Big Profits."

4. Use your Best Testimonials.

People pay attention to testimonials. They trust you more when someone else they respect has bought from you.

Sample testimonials:

-"Internet Marketing Exclusive is Pure Genius—Our Sales Have Increased by 40%.

-"Stop wasting time and money chasing agents. Read, "Write your Book Fast" for fastest track to publishing success." Add name and email below testimonial to make it real.

Remember to include power words in your headlines that emotionally involve your reader.

Power word Examples:

Breakthrough, discover, easy, free, guaranteed, hidden, incredible, love, master, money, new, powerful, profits, proven, results, revealed, scientific, secret, shocked, shocking, uncovered, you, and your.

Here's a few more powerful words: money, save, easy, love, health, proven, results, guaranteed, safety.

For every thing you email out, use headlines to reach your clients' and customers basic needs and emotions--another step toward a contact and eventual sale.

•Separate why’s” from “how’s.” Emphasize problems, solutions, and benefits in your newsletter. Limit details of your solution to your follow-up information and events. Keep your newsletters short.

•Add urgency. Schedule your call to action event immediately after you distribute your newsletter. Encourage early registration by emphasizing limited teleconference capacity, limited quantities, or place a time limit on promotions.

•Vary your call to action. Don’t follow same call to action each month. Vary teleconferences, special reports, promotions and free consultations.

•Follow-up. Thank those who attend events or requested more information.

•Track your results. Note which topics and calls to action result in most sales. Repeat your winners.

Success requires planning. Start by creating a 12-month Editorial Calendar describing topics you are going to discuss in each of upcoming issues of your newsletter.

Then, choose type of call to action, or promotion, most appropriate for each month’s topic. As you review each issue in your editorial calendar, ask yourself: “What’s best way to leverage my market’s interest in this topic?”

It takes time to put together a successful promotion or prepare special reports and teleconferences. But, if your call to action projects a last-minute or amateurish image, you’ll be wasting momentum your newsletter has generated.

• On-going process, not isolated event. Success requires an on-going series of newsletters and related promotions. Use your 12-month editorial calendar to schedule your efforts on several newsletter issues and promotions each month.

• Encourage pass-alongs. Invite recipients to share your e-mails and newsletters.

• Be specific. Describe specific action you want recipient of your message to take. Summarize important details.