Popping Out of Control

Written by Debbie Solomon


Are Pop-Up Windowsrepparttar wave ofrepparttar 134497 future or an annoyance that is just getting out of control? I remember when you could go to a site and you would have a little pop up window that would promoterepparttar 134498 business- a new feature or subscription to their newsletter. This was great. It was kind of a stand-out promotion forrepparttar 134499 business' main resource that they were offering.

Pop-Up windows are now out of control though. Are you being hit with 3 or 4 or even 5 pop-up windows on every page when you go to various sites? You can't even get torepparttar 134500 page you want to because of all these pop-up windows in your face, and most ofrepparttar 134501 time they have nothing to do withrepparttar 134502 site that you are at. These windows are now being used for advertising and extra promotional avenues. Businesses are doing joint ventures by trading pop-up windows. Some businesses are actually selling pop-up windows on their site.

Justrepparttar 134503 other day, I was interested in visiting some graphic sites. It was a complete nightmare. It got to a point where I did not know which site that I wanted to go to. I would type in one URL, and a site would come up along with so many pop-up windows, I literally felt dizzy. I got fed up and just gave up on searching graphic sites.

This is turning into total chaos. People want to visit a site without having tons of promotions thrown in their faces. If you want hits to your site where people will actually stay and research your site, then get rid ofrepparttar 134504 pop-up windows. Leave just one small one. Notrepparttar 134505 pop-ups that take up halfrepparttar 134506 site and have nothing to do with your product or service.

The original concept for pop-up windows was to promote a certain product on your site. It was a nice technique and it got a lot of attention. Keep it simple. Real professionals will never have a site filled with pop-up windows from other businesses. It is a distraction to their own business, andrepparttar 134507 true professional knows that. Be a true professional and if you do have this annoyance on your site, get rid of it.

Attract Product Buyers--Create your Home Page With Marketing Pizzazz

Written by Judy Cullins


Your home page needs to grab your visitors byrepparttar collar--persuade and engage them.

You haverepparttar 134496 power to gain your visitors loyalty, to book mark your site, and eventually, to buy your products if you write irresistible, streamlined copy that engrosses them allrepparttar 134497 way to your order pages.

Here's a rough draft of my new home page:

Part One. Start with an intriguing headline that is benefit- oriented that will lead your visitor to your products.

Sample: I wrote "Want a Quick and Simple Way to Quadruple your Web Sales within Four Months?" when they clickedrepparttar 134498 link it took them directly to my success story, somewhat like a sales letter.

After readingrepparttar 134499 success story I provided a link that took them torepparttar 134500 products page where a popup gave them more benefits on my new eBook _Ten Non-techie Ways to Market Your Book Online_.

Sample: For my book coaching services I opened with this headline "Letrepparttar 134501 Book Coach Make your Book Dream a Reality." This link takes my visitor directly to my coaching services information and why I'mrepparttar 134502 coach for them.

Instead of just listing your book title, try a benefit-driven statement like this: Discoverrepparttar 134503 hidden truths about getting your salable book written, finished, published and marketed. Learn repparttar 134504 "fast-forward" way. Here, I added a link saying "click here" to take my visitors to _Write your eBook or Other Short Book Fast!_ where multiple benefits pop up with ordering information.

Part Two. Add who you are and what you can do for your visitors, but make it short. Nothing turns a visitor off more than long bio copy. They don't care about you, they care about what problems you can solve for them. They especially love free information.

Sample: The Book Coach can answer your questions, and make your book dream a reality. Judy Cullins, M.A. offers her 20 years as an author, publisher and marketer of over 40 books and special reports--all in short, easy-to-read, formats, with lively teleclasses and phone coaching..

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