Pop-Up windows are now out of control though. Are you being hit with 3 or 4 or even 5 pop-up windows on every page when you go to various sites? You can't even get to page you want to because of all these pop-up windows in your face, and most of time they have nothing to do with site that you are at. These windows are now being used for advertising and extra promotional avenues. Businesses are doing joint ventures by trading pop-up windows. Some businesses are actually selling pop-up windows on their site.

Just other day, I was interested in visiting some graphic sites. It was a complete nightmare. It got to a point where I did not know which site that I wanted to go to. I would type in one URL, and a site would come up along with so many pop-up windows, I literally felt dizzy. I got fed up and just gave up on searching graphic sites.

This is turning into total chaos. People want to visit a site without having tons of promotions thrown in their faces. If you want hits to your site where people will actually stay and research your site, then get rid of pop-up windows. Leave just one small one. Not pop-ups that take up half site and have nothing to do with your product or service.

You have power to gain your visitors loyalty, to book mark your site, and eventually, to buy your products if you write irresistible, streamlined copy that engrosses them all way to your order pages.

Here's a rough draft of my new home page:

Part One. Start with an intriguing headline that is benefit- oriented that will lead your visitor to your products.

Sample: I wrote "Want a Quick and Simple Way to Quadruple your Web Sales within Four Months?" when they clicked link it took them directly to my success story, somewhat like a sales letter.

After reading success story I provided a link that took them to products page where a popup gave them more benefits on my new eBook _Ten Non-techie Ways to Market Your Book Online_.

Sample: For my book coaching services I opened with this headline "Let Book Coach Make your Book Dream a Reality." This link takes my visitor directly to my coaching services information and why I'm coach for them.

Instead of just listing your book title, try a benefit-driven statement like this: Discover hidden truths about getting your salable book written, finished, published and marketed. Learn "fast-forward" way. Here, I added a link saying "click here" to take my visitors to _Write your eBook or Other Short Book Fast!_ where multiple benefits pop up with ordering information.

Part Two. Add who you are and what you can do for your visitors, but make it short. Nothing turns a visitor off more than long bio copy. They don't care about you, they care about what problems you can solve for them. They especially love free information.