Continued from page 1
Part Three. Add some specific benefits with a personal approach:
Sample: I can help you answer questions about your book.
- What are
first steps to writing a great selling book? - Will my book attract my desired audience? - Do my potential buyers know they need my book and it's worth
money? - Will my books sell enough copies for my satisfaction? - How should I publish my book? - Now that it's written, how can I best promote my book?
Part Four. Add a WOW testimonial.
Sample: "Save yourself from headaches, disappointments, and money down
drain. Read Write Your eBook or Other Short Book-Fast! before you write another word. Judy puts you on
fastest track to publishing success." Marcia Reynolds, M. A., M.Ed. Past president of
International Coach Federation Author of How to Outsmart Your Brain http://www.covisioner.com
Part Five. Use a Testimonial or Give Away Free eBooks for your Ezine.
Your visitors will also say, "Who cares?" For you to convince them they must have your ezine, add a testimonial from a well known expert in your field. An even better idea that boosts my subscribers to 25 a day is to include a free eBook or report.
Sample: Dan Poynter's testimonial below: "Chock full of nuts and bolts on book writing, publishing, and marketing. Definitely worth your time."
Offer Free report if people subscribe to your ezine.
Sample: Send an email to Subscribe@bookcoaching.com The Book Coach Says... includes 2 free eReports
Put some passion into your headings--give visitors a reason to subscribe. Offer a free eSpecial Report to new subscribers.
On each page list
copyright and other important contact information at
page's bottom.
Just think--the more pizzazz,
more visitors will return to your site to surf, get free information, and buy your services and products.

Judy Cullins: author, publisher, book coach Helps professionals manifest their book dreams. http://www.bookcoaching.com/discounts.shtml Send an email to mailto:Subscribe@bookcoaching.com The Book Coach Says... includes 2 free eReports mailto:Judy@bookcoaching.com Ph./Fax: 619/466/0622