Marketing: Picture Persuasion

Picture Persuasion

Written by Larry Dotson

Picture persuasion is using photos to influence your prospects to buy your product or service. Pictures can help your prospects mentally visualize your offer. They can help support your product claims. Some pictures also grab your prospect's attention.

Below are eight ways pictures can give you an unfair advantage.

1. Customers Pictures - Show pictures of customers actually using your product. For example, if you were selling a muscle building video you could show one of your customers flexing his/her muscles and smiling.

2. Non Customer Pictures - Publish pictures of those who didn't buy your product. For example, if you were selling a muscle building video you could show one of your non customers looking very skinny and frowning.

3. Before and After Pictures - Show repparttar customer and non customer pictures side by side. For example, if your were selling a weight loss video show a picture of a person who is overweight and a picture of them after they used your product.

4. End Result Pictures - Use pictures that show repparttar 121388 end results. For example, if you were selling an ebook about raising your grades show a picture of a person graduating.

Trial and Error + Persistence = Successful Marketing

Written by Diane Hughes

A few honest and successful Internet business owners will attest to repparttar

fact that they have made countless marketing mistakes. Many of them will admit that they didn't get it exactly right on repparttar 121387

first try. However, practically all will tell you that - without repparttar 121388

gumption to take calculated risks and repparttar 121389

persistence to follow through - they would have never developed a truly successful online marketing campaign.

Let me encourage you to take a few calculated risks with your marketing. Extend your comfort zone, so to speak. Step out of repparttar 121390 norm and take a leap of faith every now and then.

What am I talking about? Mainly, that most small business owners are very, VERY conservative with their marketing programs. They decide to spend a little money on ezine ads, purchase repparttar 121391 least priced classified they can find, run it one time, get no response and quit. It doesn't work that way. Not only will that strategy fail almost every time online, it will fail offline, too.

One proven principle of marketing is: repetition breads remembrance and remembrance breads sales.

You may not realize this, but it takes an average of 7 times of being exposed to your product or service before repparttar 121392 average consumer even notices that you exist. Not before they buy... before they even recognize you at all. Running one classified ad simply isn't going to help.

Because repparttar 121393 cost of advertising can get to be a bit expensive, many small business owners cringe at repparttar 121394 thought of spending more than they *think* they can afford. However, if your current strategy isn't giving you an acceptable ROI, it's time to change.

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